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Giulio Cappellini

Artistic Director, IGV Group S.p.A.

Search every verified Giulio Cappellini interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Giulio Cappellini, artistic director at Igv Spa, appeared in two recent public engagements. In an April 2026 episode of The Milan Edit, a series by The Third Space in collaboration with STIR, he discussed his approach to discovering designers, stating that he relies on instinct and curiosity rather than a fixed method, and that he has found talents such as Marc Newson, Tom Dixon, and Jasper Morrison through travel and encounters with both established figures and students. He also described his role as designing companies rather than individual products, arguing that while products can be easily copied, a company's overall concept is harder to replicate. In the same conversation, he said that design should create useful and beautiful objects and that its most important function is to make people dream and smile, particularly as homes have become refuges in an unfriendly external atmosphere. In a June 2026 talk with Ceramica Flaminia, Cappellini discussed the evolution of bathroom architecture and domestic spaces. He remarked that terms like "home" and "office" may be outdated, suggesting that people now seek environments that provide serenity and a sense of refuge. He also criticized what he called "mannerist" or merely cute design projects, calling instead for extraordinary, timeless, and innovative work in the tradition of early Italian design, which he said is especially appreciated by younger audiences. During the talk, he recounted a collaboration with Ceramica Flaminia on an oversized, square sanitary piece, noting that the company embraced the unconventional project despite initial criticism that it resembled a pig trough.

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