Vice Chair of the Board of Directors (2026), Interactive Advertising Bureau Iab
Verified interview transcripts, podcast appearances, and direct quotes from Alan Moss, Vice Chair of the Board of Directors (2026) at Interactive Advertising Bureau Iab. AI-verified speaker identity with full-text searchable transcripts.
“At Google we call this shift the zero Moment of Truth or ZMOT. Some of you may be familiar with the phrase first moment of truth that Proctor and Gamble coined many years ago to Define that first interaction between a shopper and a product on a store shelf. P&G believed that shoppers make up their mind in that first mo...”
“Mobile search has increased by more than 500% in the last year and that's in part because mobile makes it so easy for us to bring that digital connectivity with us wherever we are. Desktop search really peaks during the working hours in the mornings and in the afternoons but during our lunch breaks in the evenings and...”
Speach at Boston Convention Center by the director of Global Online Sales at Google.
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