Chief Architect, Criteo (founder & former CEO of IPONWEB), Iponweb Part Of Criteo Sa
Verified interview transcripts, podcast appearances, and direct quotes from Boris Mouzykantskii, Chief Architect, Criteo (founder & former CEO of IPONWEB) at Iponweb Part Of Criteo Sa. AI-verified speaker identity with full-text searchable transcripts.
“there was a a pact between kind of technology companies launching themselves on the internet and and their kind of consumers and and the users and that pact is like 30 years old that's basically that will provide you a lot of value for free and you give us some of your attention which we will gently monetize without ac...”
“if we are changing the rules or if we're changing the basic underlying principle behind the internet i feel the big companies will be on the back foot just because they're big not because they're bad or anything just because they're big so you have a next wave of problems and that much smaller companies will actually h...”
“as an industry we somehow managed to fail advertisers they have the money and that's a big problem for them and probably even bigger problem for us”
“the advertising cannot create the urge to buy something it's not designed for it what advertising can do is when that urge comes from elsewhere the your advertising campaign will will make sure their customer picks up you rather than your competitor”
“the underlying business model behind all this is somewhat broken now advertiser wants best impression and that makes total sense still they go on and they contract agency to deliver impressions at three dollars per thousand they don't really say agency please give me only the best they say any impression no matter what...”
“the technology can do only that much you need some sort of policing you need some sort of rule of law you need some way of of making it oh by the way technology speak for this is limited transparency so this transparency needs to be better”
“let me just just be very clear the machines are evil because they do exactly what you tell them exactly now we humans are notoriously bad at explaining what exactly we want”
“your engine discover that cookie stuffing your attribution stealing is more efficient than just driving honest results absolutely yes i mean it's just a very bad engine if it doesn't will it discover it quickly yes well you know give it 10 10 to 12 to 20 iterations so that means you know several days not several months...”
“we educated advertisers that data is important they now went and compute their ROI and they now pushed back on the industry to modify solutions in a very custom way in order for their ROI to look better”
“the only way to get there is by heavily customizing the demand side solutions”
“any successful technology controller needs to go and try to find the right balance which is in itself a very difficult problem. and just for the record we're not controlling the technology it's it's the job for our clients it's very tedious and not enviable job at all and they keep tweaking the solutions to make sure t...”
“the interesting anomaly which i just can't resist the temptation to talk about is about this piece. it turns out somewhat surprisingly that if you're actually willing to do the data mining on full user agent string all 200 characters of it then suddenly it gives a lot of value. it's very predictive actually sometimes m...”
Thanks a lot for bearing with me for another year I'm Boris Mille second ski I want to speak about advertisers 20-second summary ...
... to invite you all to welcome to the stage dr boris musicansky from iponweb thank you very much. Thanks for your kind words um.
... to explain so instead of doing attribution you try to avoid this problem all together you say look okay the first part is very easy we ...
... to part and pass some of this money over to the publisher uh so it's in their self-interest to buy the cheapest possible impression ...
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