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Search every verified Rafael Oliveira interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Rafael Oliveira, then International Markets President at Kraft Heinz, discussed the company's approach to brand loyalty and product development in a 2023 podcast interview. He described the challenge of balancing consumer value with business needs amid global cost-of-living pressures, noting that cost of ingredients, supply chain disruptions, and labor uncertainty were affecting markets worldwide. Oliveira stated that the key to managing these challenges was building a trusted team that could understand local trends. Oliveira also discussed Kraft Heinz's focus on "taste elevation," which he defined as products consumers use to enhance the flavor of food, with sauces being a primary example. He cited the company's 2021 acquisition of Just Spices in Germany as part of this strategy. Additionally, he detailed the partnership with musician Ed Sheeran to develop a hot sauce brand called Tingly Ted's, which launched in the UK and Germany with plans for global availability.
“We are always looking to make things spicier. That's definitely true. But, what you're probably coming from is we made an acquisition called a company called Just Spices in the end of 2021 in Germany, originally from Germany. We have a focus, a big focus in what we we taste elevation. Taste elevation is effectively eve...”
“This challenge is happening across the globe. I remember I look after many different countries. We with our team and we are a company, we are present many different countries. And and frankly, this this challenge is happening everywhere. I mean, cost of ingredients, disrupting in supply chain, labor uncertainty is happ...”
Listen here: https://pod.fo/e/1ae268 Rafael Oliveira is International Markets President at Kraft Heinz, which has operations in more than 50 countries. Now based in London, he started life in Rio de Janeiro where he says the democracy of the beach taught him how to negotiate with people from different backgrounds.
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