Rawdon Glover

“There's only one thing worse than being talked about, and that's not being talked about. And I think that's really where Jaguar have got to, and we really wanted to signal the fact that Jaguar was making a dramatic shift. We wanted to put Jaguar back into the conversation. So, everything around that whole Miami unveili...”

— From Why Jaguar Is Reinventing Itself | Interview with Rawdon Glover, Managing Director, Jaguar, OVERDRIVE (July 14, 2026)

“I think there was a tiny period in our history where a bit premium could be justified where people would pay extra just because it's electric and that's gone. That period is gone.”

— From Why Jaguar Is Reinventing Itself | Interview with Rawdon Glover, Managing Director, Jaguar, OVERDRIVE (July 14, 2026)

“I think one of the biggest challenges I think is there's no playbook for what we're doing. You said it right at the very start. It's you know we we're taking our current all of our products we're sunsetting in the manufacturing the supply base the retailer network. We're then setting up with an all new architecture wit...”

— From Jaguar Type 01 development, challenges and future plans - Rawdon Glover | Interview | Autocar India, Autocar India (July 10, 2026)

“I think we need to up our game as manufacturers in terms of the EVs that we brought to market and again I go back if I think about it there was a tiny moment in history where where be premiums were a thing where people were prepared to pay more because it was an electric car and that was really really narrow. What we n...”

— From Jaguar Type 01 development, challenges and future plans - Rawdon Glover | Interview | Autocar India, Autocar India (July 10, 2026)

“Jaguar was becoming less and less relevant in commercial terms. You know, the range we had was was was connecting to a smaller and smaller audience. Um, and we were about to go through a really bold reinvention.”

— From Jaguar boss Rawdon Glover on that relaunch – Jaguar Rebrand: Mistake or Genius Episode 3, Car Dealer Magazine 2.0 (April 06, 2026)

“We we wanted to make the most visually attractive, you know, jaw-dropping statement of a vehicle that drove dynamically in a very very, you know, precise way with some very very specific characteristics. We wanted to try and make the best possible Jaguar ever and you know, we thought then and we still think now that ac...”

— From Jaguar boss Rawdon Glover on that relaunch – Jaguar Rebrand: Mistake or Genius Episode 3, Car Dealer Magazine 2.0 (April 06, 2026)

“This is the most powerful Jaguar we will ever make over 1000 horsepower it's got three separate drive motors two the two at the back alone are capable of delivering 950 horsepower power. So huge power potential, but it's it's then don't abuse that. Don't you know just just understand how to deliver it and and ensure th...”

— From We drove the new Jaguar - it's incredible - Rory Sutherland and Rawdon Glover explain why, Uncensored CMO (April 01, 2025)

“We've got our own dedicated platform for a relatively small number of vehicles that if you just look at that and it's 850 volt, not 800. Yeah, that would be like a and you'd think that was an insane thing to do, but for us it's it's the o we think that's the best way for us to to compete and the best way for us to win...”

— From We drove the new Jaguar - it's incredible - Rory Sutherland and Rawdon Glover explain why, Uncensored CMO (April 01, 2025)

“We needed to make a big change. We needed a complete reset. And perhaps what we've been doing for the previous two decades was also further evidence of that in terms of what we were trying to do. We were really trying to play in the in the playground of the German premium brands. You know, all of our products lined up...”

— From Jaguar relaunch - the method in the marketing madness with Rawdon Glover, Uncensored CMO (July 01, 2025)

“The strategy was in a number of phases and the first phase of the strategy was to get people saying almost like what is going on at Jaguar? If that was a reaction that that we got, that's the bullseye reaction because we just wanted people to acknowledge that Jaguar was doing something that was different that was that...”

— From Jaguar relaunch - the method in the marketing madness with Rawdon Glover, Uncensored CMO (July 01, 2025)

“The key thing for stimulus is that it's got to be able to work across the whole industry. It's got to be simple for customers to understand. It's got to be able to be just as applicable for somebody buying a budget car as to somebody buying a luxury vehicle. The whole industry needs stimulus, so it's got to be wide-ran...”

— From Car Dealer Live: Jaguar Land Rover UK boss Rawdon Glover interview, Car Dealer Magazine (May 05, 2020)

“We're really keen to start delivering Defenders as soon as we can, and really to say we've got a very strong order bank and a large number of cars carried over from March where that's our immediate priority really in terms of doing that. But we've seen what's been really pleasing probably in the last week or so since t...”

— From Car Dealer Live: Jaguar Land Rover UK boss Rawdon Glover interview, Car Dealer Magazine (May 05, 2020)