Michael Volke

CEO / Chairman of the Executive Board (Vorstandsvorsitzender), Mast-jägermeister Se

Search every verified Michael Volke interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. In a May 2023 interview, Michael Volke stated that Mast-Jägermeister was "back on track" after many markets rebounded in 2022. He noted that the company suspended its business in Russia and experienced a setback in China due to its zero-COVID policy, but that these challenges were compensated by the brand's presence in 150 other markets, allowing for overall growth. Volke described the Asia Pacific region as "very healthy." He also expressed optimism about a global product collaboration with Dwayne Johnson, saying, "We are very bullish about that... we are 100% bullish that this will go global at one point of time." Discussing the brand's strategy, Volke said Jägermeister's strength has been based on "great experiences, social culture and experiential" elements, and that this approach is being extended to the global travel retail channel through consumer-centric concepts and segmentation. He stated the company is "super bullish" about providing such experiences going forward.