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Marco Boglione

Founder and Chairman (President), BasicNet (parent of Kappa), BasicNet S.p.A. (owner of Kappa brand)

Search every verified Marco Boglione interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Marco Boglione, founder and president of BasicNet, has continued to discuss his company's growth and his views on entrepreneurship in recent appearances. He has described BasicNet's evolution from a company facing bankruptcy in 1994 to achieving €1.2 billion in aggregate sales, and has attributed this success to a business model that focuses on intangible assets such as brands and licensing, rather than direct production. Boglione has stated that the company uses the internet as its primary data transmission system and operates as a network of independent entrepreneurs, a model he has compared to that of McDonald's. He has also credited younger management for the company's recent performance, saying in 2022 that he no longer handles day-to-day operations and that the younger generation is "very good." In his public statements, Boglione has encouraged young people to consider entrepreneurship as a career option, while also cautioning that it is not an easy path. He has said that aspiring entrepreneurs should not start alone and should find friends to work with. He has also expressed the view that innovation is essential for progress and that the digital transformation has been fundamental to his company's existence. Boglione has described himself as an optimist about the future, citing long-term global trends, and has stated that he believes Torino has been one of Italy's most successful cities in recent decades.

Recent appearances

Notable quotes

“Il viatico migliore per fare l'imprenditore secondo me non è fare l'università. Statisticamente purtroppo è così, non c'è niente da discutere sulla statistica. Dici quanti Del Vecchio era laureato alla più grande azienda al mondo.”

“di una dozzina di milioni di euro, quindi arrivo quasi al 445%. Cominciamo a guadagni chiari, siamo tutti contenti, però il debito è lì. E un giorno, purtroppo, i Covenant che avevamo sottoscritto per fare l'aumento di capitale, fare il mio debito personale con le banche, vanno fuori dai rato, tra patrimonio netto, debiti. Alla fine del 2005 le banche ci dicono "Se il bilancio va così voi alla ad aprile siete fuori c”

“Torino è la città più di successo d'Italia. Punto. [...] La Torino negli scorsi 20 anni è cresciuta del 4,5% [...] se a uno che gli toglie il 25% cresce il 4% di quanto è cresciuta? del 29, secondo me, perché 25 + 4, quindi 10 punti più di Bologna, quindi la città più vivace d'Italia.”

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