Co-CEO, BasicNet (parent of Kappa), Basicnet Spa Owner Of Kappa Br
Verified interview transcripts, podcast appearances, and direct quotes from Alessandro Boglione, Co-CEO, BasicNet (parent of Kappa) at Basicnet Spa Owner Of Kappa Br. AI-verified speaker identity with full-text searchable transcripts.
“The most important lesson is to preserve the brands. Every time I saw him get involved in a brand, the first thing was the archive, the history and going back in time. So we when we buy a brand we always found that who was running it and didn't do well at running it somehow had lost track of where the brand came from....”
“The father acquired Kappa in 1994 with the idea to change the business model. The idea of changing the business model and moving to a hybrid licensing model that there wasn't on the market at the time, where he was going to be doing the design, the industrialization and the sourcing and giving the license to distributo...”
How has Permira-backed K-Way evolved its “democratic and universal DNA” into a more premium, globally recognised brand?
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