New Balance CEO Joe Preston on How the βDad Shoeβ Became a Fashion Statement
How did a brand notoriously known for its uncool βdad shoeβ become a fashion craze largely popular with young women? In this conversation, New Balance CEO Joe Preston discusses his journey to CEO, how he has helped evolve the βdad shoe,β and why the $10 billion revenue goal is so significant. -- Stay up to date by signing up for The Profile, our weekly newsletter that brings you the best profiles of successful people and companies. Sign up here: https://readtheprofile.com/ -- Time stamps: 0:00 - Shoes made in the US 3:20 - Journey to CEO 7:40 - Navigating COVID 11:35 - Skills required for leaβ¦