Executive Chairman and CEO, Niq Global Intelligence Nielseniq
Search every verified Jim Peck interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Jim Peck, executive chairman and CEO of NielsenIQ, rang the opening bell at the New York Stock Exchange on July 24, 2025, as the company went public under the ticker NIQ. In media appearances, Peck described NielsenIQ as a consumer intelligence company that collects data on 85% of the world's population and 7.2 trillion dollars of annual consumer buying behavior. He stated that the company helps retailers and brands like Coca-Cola and Walmart do business better together by providing data on product sales, pricing, market share, and demographic information. Peck noted that the company invested over a billion dollars in technology, including replatforming its technology stack using AI and launching a tool called "Ask Arthur," named after founder Arthur Nielsen, which allows clients to ask natural-language questions about market share and other concerns. Peck said that NielsenIQ was spun out of Nielsen five years ago with poor financial performance, which he attributed to inadequate client service and coverage. He stated that the company fixed those issues by redoing its technology stack with AI and expanding coverage to include all ways consumers shop. Peck said that 23,000 clients migrated to the new platform and that clients are now telling the company it is "living up to the NielsenIQ brand." In a December 2024 keynote speech to senior leadership, Peck described NielsenIQ and GfK as having gone through a "tumultuous period for 20 years" and said the company went from a clear market leader to an underperforming runner-up. He said that choosing to be part of the company over the previous three and a half years was to choose to be part of a "profound journey" to transform it into a market-leading business.
“We collect 7.2 trillion dollars of annual consumer buying behavior. And then we translate into insights that our customers can use to do pricing, promotion, how they stock their shelves, supply chain management, and we also tell them what kind of clients they have like age, demographic information, and how to best mark...”
“Becoming a public company means you have to be confident in your ability to grow and to hit your commitments. You have to be confident in your ability to deliver financial results for your new investors. And underpinning that are the basics of serving your clients really well, understanding technology and being innovat...”
“Neielson IQ sits at a really cool spot between retailers and brands or manufacturers like Coke and the actual consumer. We're able to help them basically do business better together. We collect data on uh 85% of the world's population. So we can tell our customer this is how your product is selling today. Uh this is th...”
“It means that we've done the work to be able to play in this game. So, becoming a public company means you have to be confident in your ability to grow and to hit your commitments. You have to be confident in your ability to deliver financial results for your new investors. And underpinning that are the basics of servi...”
“niq and gfk have gone through a tumultuous period for 20 years now the world has changed competition has changed neelson priorities over the years have not been kind to niq as a company it went from a clear market leader to an underperforming runner up in the eyes of many many people and in our actual performance to ch...”
“I went into this job three and a half years ago knowing I've done it before several times so I had this mindset that I was going to wash rinse and repeat not a good thing so subconsciously and maybe even overtly this meant I wasn't emotionally committed to each of you into the business I I was working hard and I was do...”
Hear from NIQ's CEO, Jim Peck, as he speaks on the journey that NIQ has gone through throughout the years, and what it will take ...
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