Rejina Pyo

Founder & Creative Director, Rejina Pyo

Search every verified Rejina Pyo interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Rejina Pyo, founder and creative director of her eponymous womenswear label, discussed her approach to running an independent fashion brand in a June 2025 interview on Monocle Radio. Pyo said she is not focused solely on scaling the business or increasing profit, stating that "having the credibility and the connection with people" is more important to her. She added that "small can be beautiful and great" and that she does not need to manage a large team. Pyo also reflected on how the pandemic gave her confidence to operate differently, noting that the normalization of remote work showed that "you can do things differently." Pyo described her store experience as intentionally avoiding a "white marble" or "oppressive" atmosphere, instead aiming for a space where customers want to "stay and explore." She noted that her brand incorporates elements from her Korean heritage and London's multicultural scene, and that she has long integrated design objects such as ceramics and glassware into her retail spaces. Pyo said she suggested to a department store that she bring in non-clothing items, describing the curation as "bit like art gallery but have a shop as well."