Christina Miller

Chief Executive Officer, Spin Master

Search every verified Christina Miller interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. In a 2017 interview at Mobile World Congress, Christina Miller, then President of Cartoon Network, discussed the viewing habits of Generation Z, whom she referred to as "Plurals." Miller described this generation as "mobile natives," contrasting them with Millennials, whom she characterized as "digital natives." She stated that Plurals expect content to be available on any device at any time and that they have a greater "capacity for choice and control" than previous generations. Miller said that if content creators give this audience the ability to experience a brand and participate, they "will evangelize for you." Miller also discussed how Cartoon Network was adapting its content strategy to meet these expectations. She noted that the company was connecting its content across platforms to ensure it was "anywhere and everywhere they want it." As examples, she cited the launch of a "hero Time app" to reintroduce the "Ben 10" franchise and the show "Mighty Magiswords," which began as 15-second content on the CN Anything app before expanding to linear television and gaming. Miller emphasized the importance of data in informing product roadmaps and creating "better sales products."