CEO and Chairman (Owner), Smeg Spa
Search every verified Vittorio Bertazzoni interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Vittorio Bertazzoni, CEO and chairman of Smeg, discussed the company's design philosophy and history in a 2011 interview. He stated that collaborating with architects such as Guido Canali, Mario Bellini, Renzo Piano, and Marc Newson helps make products "eternal" and not tied to trends. He said that some Smeg products have sold for 25 years after their initial production. Bertazzoni also said that the Modernist movement of the early 1930s set the correct path, and that patient refinement of products leads to quality that does not age quickly, unlike work that follows fashion. In a separate 2011 appearance, Bertazzoni described the evolution of the kitchen from a utilitarian room to a space that merges with the living room, making product appearance more important. He said that sustainable growth and environmental impact are important, and that the industry will see incremental improvements in functionality, such as using electronics to reduce energy use. Bertazzoni also recounted the company's history, starting in 1882 with scales for the cheese industry, moving to wood-burning cookers in the early 1900s, and rebuilding after World War II under his father.
“We are the oldest kitchen appliance manufacturers still owned and run by the same family. This year is very important for us because it's our 140th anniversary. Family is one of the center value of our brand. We are a multi-generational company and my brother Nicola and I represent the sixth generation.”
“Always making the future is our statement for this year. We reflect on the past but we are always pointing at the future. We envision products that are for sure sustainable and that can help people to have a healthier lifestyle.”
“Creo que con la colaboración de arquitectos nuestros productos se vuelven eternos, no se amarran a ninguna tendencia. Basta considerar que algunos productos se venden todavia incluso 25 años después de la primera vez que fueron producidos.”
“Yo creo que el camino trazado para nosotros por el movimiento Modernista en el principio de los años 1930 es el camino correcto, incluso hoy. Se debe pacientemente investigar y refinar el producto y trabajar para producir excelente calidad, para hacerlo lo mejor que puede ser, para que el producto no envejezca rápidame...”
“dal mio punto di vista il grande valore aggiunto che ha il lavoro di un architetto sui prodotti come nostri è quello di essere al di là delle mode del momento quello di essere oggetti senza tempo”
“la strada tracciata dal movimento moderno negli anni trenta sia la strada giusta ancora oggi si deve pazientemente ricercare si deve affinare il prodotto e lavorare in modo che abbia ovviamente una grande qualità la maggior qualità possibile e non invecchi rapidamente come purtroppo accade oggi per molte opere di archi...”
“Il grande valore aggiunto che ha il lavoro di un architetto su dei prodotti come i nostri è quello di essere al di là delle mode del momento, quello di essere oggetti senza tempo. Basti pensare che esistono dei prodotti disegnati da questi architetti che sono in gamma e continuano a essere venduti anche dopo 25 anni ch...”
“Io credo che la strada tracciata dal movimento moderno negli anni 30 sia la strada giusta ancora oggi. Si deve pazientemente ricercare, si deve affinare il prodotto e lavorare in modo che abbia ovviamente una grande qualità, la maggior qualità possibile, e non invecchi rapidamente come purtroppo accade oggi per molte o...”
“The quest for sustainable growth and environmental impact is very important nowadays what i can see about our industry is not certainly a big change in materials but an improvement in functionality it will be a sum of incremental improvement and we will get to amazing results for example the use of electronics into the...”
“The role of the kitchen ambient and as has evolved from what we could call a a secluded utilitarian room where you were supposed to prepare food now we see that lifestyle has evolved and the kitchen is merging again into the living room when the kitchen is merging into the living room we have a new challenge for the pr...”
Transport yourself to the Design District of San Francisco, home of Bertazzoni's first flagship experience center in the United ...
Smeg Presenta Vittorio Bertazzoni y Guido Canali sobre Classic, Smeg. Smeg y Guido Canali, una asociación duradera ...
Guido Canali e Vittorio Bertazzoni explicam as razões da longa parceria que os une.
Guido Canali and Vittorio Bertazzoni explain the reasons why of our long lasting relationship. Guido Canali e Vittorio Bertazzoni raccontano la storia della loro lunga collaborazione.
http://www.appliancesconnection.com/Bertazzoni.html In Guastalla close to Parma, one family company combines the two great ...
Intervista all'AD Smeg, Vittorio Bertazzoni, presso lo stand Comprex presente a Eurocucina 2010.
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