Susanne Ehnbåge

Group CEO, Lindex Group plc (parent of Stockmann), Stockmann Lindex

Search every verified Susanne Ehnbåge interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. In a November 2021 interview, Susanne Ehnbåge, Group CEO of Lindex, discussed the company's sustainability and digital strategies. She stated that upon becoming CEO in 2018, her initial focus was on digital sales, which then represented only 2-3% of the business. Ehnbåge expressed concern that economic recession might reduce consumer willingness to pay extra for sustainable products, but said it is the company's responsibility to educate customers on the importance of sustainability. She noted that Lindex offers secondhand products at lower prices as an alternative. Ehnbåge said Lindex made a conscious decision not to participate in Black Friday in the "hysterical way" of offering discounts for a few hours, linking this to sustainability thinking. She described the company's omnichannel approach as centered on customer preferences, noting that many customers pick up online orders in stores and that Lindex has a return rate of about 15% for online purchases and under 10% overall, which she attributed partly to customers returning items to physical stores.