From Formula One to the Olympic Flame: Andreas Siglβs Playbook on Leadership & Marketing
Andreas Sigl joins the show to talk about his global career in branding and marketing. He shares stories from working in Japan, leading Formula One sponsorships, helping launch Infiniti in Europe, and even advising the International Olympic Committee. Andreas also talks about writing his upcoming book and what young marketers should focus on in an AI-driven world. Packed with real stories and honest advice, this episode is a great listen for anyone interested in international business and brand strategy. Β Β /Β andreassiglΒ Β Andreas Sigl Global Chief Marketing Officer | Brand Transformation Lβ¦