CEO (Vorstandsvorsitzender), Tom Tailor Tom Tailor Holding Se
Search every verified Gernot Lenz interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Gernot Lenz, CEO of Tom Tailor, has discussed the company's sustainability transformation. In a May 2023 interview at the University of St. Gallen, he stated that the fashion industry is "one of the most polluting industries in the world" and described Tom Tailor's sustainability efforts as a "360° strategy" covering the full value chain. He said the company increased the share of its articles made from more sustainable materials from 34% to 83% in 2022, exceeding its 80% target, and that all of its factories are audited, including unannounced audits. Lenz emphasized that sustainability "needs to have top management priority" and be embedded in the overall company strategy. In a July 2022 podcast, Lenz said Tom Tailor had "a very clear growth plan" and had achieved growth in the first quarter despite market uncertainty. He also noted that price increases had been "very present" in recent months, but viewed this as an opportunity for Tom Tailor, stating that the company can offer "a super attractive price-performance ratio" as premium brands become more expensive. Lenz added that the company had driven sustainability forward, updated its branding and visual language, and maintained close relationships with retail partners.
“wir haben einen ganz klaren wachstumsplan wir haben ja jetzt gerade das erste quartal für nächstes jahr an die hotelpartner verkauft wir hatten gerade ohne runde die wir abgeschlossen haben und da haben wir es auch geschafft trotz sicher so einer gewissen unsicherheit die im markt herrscht wieder wachstum zu erzeugen”
“das thema preis preiserhöhung schon auch sehr präsent in den letzten monaten und es ist auch bei uns präsent aber eben auch bei vielen anderen und das heißt auch im umkehrschluss dass natürlich auch die prämien premium-marken noch teurer werden und das sehe ich schon auch als chance für uns die wir ein super attraktive...”
Gernot Lenz the CEO of Tom Tailor. Interview at University of St. Gallen www.unframedvisuals.com www.instagram.com/unframedvisuals
Many mid-sized fashion brands have struggled in Germany in recent years due to the intense competition from vertical retailers ...
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