Group Chief Executive Officer, Flora Food Formerly Upfield
Search every verified David Haines interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. In a June 2019 interview with The Consumer Goods Forum, David Haines, then Group CEO of Upfield (now Flora Food), discussed the company's focus on plant-based nutrition and its sustainability goals. He stated that the business is not solely about making money for one stakeholder, but also about responsibility to the environment and society. Haines emphasized Upfield's ambition to eliminate plastic packaging from all its products within a number of years, describing the effort as a motivating factor for the company. Haines expressed personal frustration with plastic pollution in oceans and said he had tried to address the issue in previous roles. He argued that the industry cannot solve waste problems on its own and called for collaboration across suppliers, customers, and consumers. While noting that some of Upfield's products were already 100% recyclable, he stated that avoidance of plastic is preferable to recycling.
“I believe that we will be taking forward as a company the business isn't just about making money for one stakeholder it's about our responsibility to the environment our responsibility to society.”
“I really hate to see what we've done to some of our oceans I've tried to do my bit in previous roles and I'll try and do my little bit here in terms of getting us out of our plastic packaging as quickly as properly as we can I think that's just something that we need to do.”
www.theconsumergoodsforum.com - In our latest CEO interview, the CGF talks to Group CEO of Upfield David Haines. In this interview, David talks about the importance of the CGF and the need for businesses to act on today's leading sustainability challenges, such as plastic waste.
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