NFC25: WEB3 NEEDS A REBRAND | Diego Borgo, Steven Dolcemaschio, Rugema, Mark Epps, Mo Salha
Web3 needs a rebrand to rebuild trust and clarity. This panel explores how fresh narratives can cut through hype, highlight realΒ ...
Chief Marketing Officer, Walletconnect Walletconnect Foundation Reown
Verified interview transcripts, podcast appearances, and direct quotes from Steven Dolcemaschio, Chief Marketing Officer at Walletconnect Walletconnect Foundation Reown. AI-verified speaker identity with full-text searchable transcripts.
“I think if you can't explain the unique value proposition that your product plays in people's lives, you can't cross the chasm because like right now our industry is is very much still us. It's business to geek. It's all of us. We we love the tech. We understand the promise of it, but it's not scaling.”
“I think like the idea of brand is very undervalued. The idea of design is very undervalued. The idea of messaging is very undervalued in our space because we're constantly chasing these these short-term narratives versus building like the best brands are consistent and like I think we we we view consistency almost like...”
“I think we are really flippant about and crypto like most people work with the same handful of agencies to create all their work. there is really very little. So a lot of purple, a lot of black waves, a lot of just like gradient uh uh we don't really put a lot of value on brand in crypto. We don't really and I think we...”
“I think for Wall Connect the good thing is that the project is in almost every app and and every wallet. So like there's no shortage of storytelling to do around partners and things like that. Um, and what what what more is like how do you for for my the way I think about it is like after it's like launching a product,...”
Web3 needs a rebrand to rebuild trust and clarity. This panel explores how fresh narratives can cut through hype, highlight realΒ ...
For EP29 of Chain Reactions, we sat down with Steven Dolcemaschio, CMO of Reown This week's episode is a special oneΒ ...
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