Henriette Bylling

CEO & Owner, Aller Petfood As

Search every verified Henriette Bylling interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Henriette Bylling, CEO and owner of Aller Petfood, discussed transparency and marketing in the pet food industry during a 2018 interview for Pet Food for MTV. Bylling said that pet food companies should be less focused on sales-driven marketing and instead share knowledge with consumers, even if it makes the industry vulnerable. She stated, "I think also we should be less selfish as brands. We shouldn't always share information and make marketing with the sole purpose of sales, sales, sales. We should also share knowledge." Bylling also emphasized the importance of honesty, advising companies to "say what you do and do what you say." Bylling noted that consumers now gather information from online sources and may not always verify its accuracy, so the trade industry should help balance that information to allow for informed choices. She drew a parallel to a mink farm that invited visitors to see its operations, suggesting pet food companies should not hide reality. Bylling added that geographic borders do not limit the spread of information online, so issues affecting the industry are global. She encouraged consumers to be critical of information and urged the trade to provide open, honest answers rather than marketing soundbites.