AD STARS 2018 Keynote Speech by Jeongkeun Yoo(Cheil Worldwide)
Brand Strategy in the Age of Life Share (Life Share μλμ λΈλλ μ λ΅) Speaker : Jeongkeun Yoo (μ μ κ·Ό), President and CEO, Cheil Worldwide
Chairman, Cheil Worldwide
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“λΈλλκ° κ·Έμ μλΉμλ€μκ²λ n λΆ μ μΌμ΄λ€ λΌλ κ²μ΄μ£ κ·Έ λμμ λ§€μ€ λΈλλκ° μλλΌ λͺ¨λ λμ¦μ μ£ΌλκΆμ μλΉμκ° κ°κ³ μλ€ ν΄μ μ ν¬λ N λΈλλ μλλ€ λΌκ³ λΆλ₯΄κ³ μμ΅λλ€”
“λκ° μλΉμ μΌμ μμμ μΌμ μμ λ€μν μ μ μμ μΌκ΄λκ³ νλΆν κ²½νμ μ 곡ν μ μλλμ μΈμμΌλ‘ λ°λκ² λλ€”
Brand Strategy in the Age of Life Share (Life Share μλμ λΈλλ μ λ΅) Speaker : Jeongkeun Yoo (μ μ κ·Ό), President and CEO, Cheil Worldwide
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