President & Chief Executive Officer (owner), Freywille
Search every verified Friedrich Wille interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Friedrich Wille, owner of the jewelry company Frey Wille, appeared on the Hungarian program *Pura Poesia Juhász Annával* in June 2025, where he discussed his lifelong engagement with art. He stated that his father, a lawyer who loved music and art, took him to exhibitions and on art-themed holidays, which he said "infiltrated" his brain. Wille described his company's mission as "to send happiness to other people" and said that a business has "only a right to exist when we can make people happy." He also spoke about the importance of freedom, calling it "the most important sense to live." In earlier interviews and company materials, Wille has described Frey Wille's design process and business strategy. He said the company's logo, a sphinx, was taken from a piece of art from the seventh century BC and "symbolizes creativity." Wille stated that the company is "unique because of creating completely new artistic designs" using a fire-enameling technique that gives the jewelry "enormous brilliance." He noted that the company has about 40 owned shops and works with around 800 retailers globally, with a focus on travel retail and duty-free markets.
“For me, freedom is absolutely not you cannot replace it by anything else. So freedom is absolutely the most important sense to live. So I'm I'm 100% for freedom and everybody who has not a freedom I feel very sorry.”
“We want to send happiness to other people. This is the most important thing. I think we have only a right to exist when we can make people happy. Which means we have to really celebrate relationship between people and respect of each other as respect of other cultures.”
“the logo is Sphinx which we found in in a piece of art in deep in seventh century before Jesus Christ in and it symbolizes creativity if this is our life this is our passion to create not only art but two different ways”
“we have worldwide we are unique because of creating completely new artistic designs which are then used with the technique which we have developed the whole product in enormous Brilliance and it becomes a really piece of art”
Friedrich Wille otthonosan mozog a Pura Poesia budapesti lakásában – a festmények, képek, művészek világa az övé, tanulási folyamata évtizedek óta tart, ars poeticája pedig egyszerű – szépet adni az embereknek, a szabadság, az alkotás jegyében. Juhász Anna vendége a Pura Poesia legfrissebb adásában Friedrich Wille, a Freywille tulajdonosa, a sorozat első nemzetközi vendége, aki munkájával a képzőművészet előtt tiszteleg.
Documentary about the Austrian Jewellery Company Frey Wille. Made in 2006.
Comany Clip by W24 - 2018 Find our more about the Viennese fire-enamel jewelly manufakturer FREYWILLE, here form ur CEO, ...
TRBusiness talks to Dr. Friedrich Wille, CEO, Frey Wille, about the brand and its presence in the travel retail and duty free channel. This video contains music courtesy of Twisterium Music. ( / twisteriummusic )
Founded in 1951 by artist Michaela Frey, and currently owned by CEO, Dr. Friedrich Wille, the Vienna-based jewelry company, FreyWille, is the only company worldwide, that creates jewelry with fine decorative art. In addition to working with precious metals and stones, they are best known as experts in the art of fire enameling. FreyWille's creative director, Simone Grünberger-Wille, leads an artistic team that often looks to master works, ancient art and the joy found in nature for inspiration of their original designs.
Sign in to search the full transcript archive, filter by topic, and access every quote from Friedrich Wille.
The summary and quote tags on this profile are produced with AI assistance from verified, first-person interview transcripts, then checked by our team to confirm the speaker's identity and the accuracy of every quote. See how we verify →