People Want To Spend More On Experiences, Less on Stuff | Andrew Jones | CEO, LondonMetric
Andrew Jones walks through the three consumer behaviours that decide where LondonMetric puts its capital. The one he makes most vividly is the shift away from general merchandise and into experiences. He's got two sons in their mid-twenties, and when he asked one of them how much of his monthly salary went on clothes, the answer was: dad, that's what birthdays and Christmases are for. They'd rather spend it on a night in a Premier Inn to watch Fulham away, a day at Thorpe Park, or a concert. People already own a lot of stuff, and where the money goes instead turns into a real estate question.β¦