Chief Executive Officer, Whitbread
Search every verified Dominic Paul interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. In a 2016 case study, Dominic Paul, then CEO of Whitbread, described the company's partnership with AND Digital to transform its digital capabilities. Paul stated that before the collaboration, Whitbread was a "ponderous player in the digital space" that delivered work slowly. He said AND Digital helped Whitbread bring digital capability in-house, implement Agile methodologies, and establish a digital training academy, including a three-week boot camp for staff. Paul noted that the first project, a new website for Hub Hotels, was completed in six months with a new team, and that the partnership resulted in a 13% increase in conversion on premierinn.com. He attributed the success to AND Digital's guidance and energy, stating, "I don't believe we could have delivered what we've delivered without having our digital assistance."
Premier Inn accounts for 70% of Whitbread’s group earnings. To increase this further, they partnered up with AND to define and deliver a new digital function. AND built out their digital team, introduced Agile methodologies and delivered new apps, websites and features - resulting in a 13% increase in conversion on premierinn.com. Find out more on our website: https://and.digital/spotlight/case-st...
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