Chief Executive Officer, Sunrise
Search every verified André Krause interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. André Krause, CEO of Sunrise, announced a long-term partnership between Sunrise and Swiss-Ski in April 2022. Krause described the collaboration as a "great day" and stated that it aligns with Sunrise's brand positioning and values. He said the partnership would bring new impulses and allow both organizations to learn from each other over a two-year period of discussions. Krause outlined plans to bring Swiss-Ski closer to Sunrise customers through exclusive events and to focus on digitalization for athletes, fans, and association members. He noted that the partnership's long-term nature provides stability for planning and covers the entire winter sports family, including regional associations and ski clubs. Krause also mentioned that the new ski suits for athletes would feature the Sunrise logo and that a new design, named "Levada" (Romansh for sunrise), would be introduced in the summer.
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