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Simone Margulies

President and CEO, Axfood

Search every verified Simone Margulies interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Simone Margulies, President and CEO of Axfood, discussed the company’s second-quarter 2026 financial results in two interviews on July 14 and 15. She stated that the company delivered growth and increased earnings with a stable margin in a market characterized by food price deflation, noting that retail sales grew 2.1% while the overall market grew 3.7%. Margulies attributed the performance to volume increases, efficiencies, and productivity gains, and said that the company strengthened its presence, competitiveness, and efficiency during the quarter. Margulies highlighted that the Willys chain reached a milestone of four million customers in its loyalty program and described it as “the most recommended food retailer in Sweden.” She noted that Hemköp grew 7.4%, double the market pace, and that the company continued to refurbish Willys stores into a new concept and establish more locations. Regarding pricing, Margulies said that the reduction in food VAT in April had been passed through to consumers and that prices had fallen more than the VAT reduction during the quarter. She also mentioned that the company’s climate targets were validated by the Science Based Targets initiative.

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