Alex Whitehouse

Chief Executive Officer, Premier Foods

Search every verified Alex Whitehouse interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Alex Whitehouse, Chief Executive Officer of Premier Foods, was awarded the Grocer Cup at the 2026 Grocer Gold Awards. The award recognized his leadership in transforming the company, which owns brands including Mr Kipling and Bisto, from a financially troubled state into a profitable, fast-growing branded food group. Colleagues and industry figures noted that under Whitehouse’s tenure, which began as managing director in 2018 and as CEO in 2019, the company shifted from turnaround to outperformance, deleveraged the business to its lowest debt level in history, and completed three acquisitions. The share price reportedly rose from 30 pence to over £2 during this period. In his acceptance speech, Whitehouse stated that the transformation was not achieved by one person but by a whole team of people doing "amazing things every day," and that the award was for them. He was described by colleagues as a leader who combines business acumen with care for his team, and who is guided by principles of being fair, consistent, and doing the right thing.