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Stefan Goethaert

Chief Executive Officer, Colruyt

Search every verified Stefan Goethaert interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Stefan Goethaert, CEO of Colruyt Group, has discussed the company's pricing strategy and its approach to supplier negotiations. He stated that he will "always keep the lowest price" for consumers, but distinguished that from the price paid to producers, adding that "you have to do what is necessary." He described two types of negotiations, saying that with large international groups, "we will also play the game. As they play it." Goethaert also noted that the company has a team of about one hundred people who compare prices daily, and that the company tries to react wherever it sees a price that is higher. Goethaert has spoken about the rising cost of healthcare in Belgium, calling it a "very big problem" and stating that "healthcare is becoming more and more unaffordable." He said that Colruyt Group wants to focus on prevention, noting that Belgium spends an average of €400 per person per year on curative care but only €10 on prevention. He also discussed the company's acquisition of NRG Fitness by its subsidiary Jims, framing it as part of a broader effort to promote preventive health and lifestyle. Goethaert has also commented on the Belgian system of joint committees (paritaire comités), calling it a "very old, dusty system" that has not been updated for decades, and said that people doing the same job can be paid 25 to 30 percent more or less depending on which committee they fall under, adding that he finds these differences "more and more difficult to justify."

Selected quotes

Recent appearances

  • Clips. Stefan Goethaert on the Lowest Price Strategy

    July 28, 2025 · 📺 Discours Met De Boys

    Stefan Goethaert, CEO of Colruyt Group, on how the lowest price strategy works. PS. Buy our book, The Dialogue Paradox; https://www.standardboekhandel.be/p/d... DISCOURS vzw https://www.discours.be PODCAST Apple Podcasts: https://podcasts.apple.com/be/podcast... Spotify: https://open.spotify.com/show/1hC2t2Y... Youtube:    / @discours   SOCIALS Twitter: https://x.com/DiscoursDialoog Instagram:   / discoursdialoog   Facebook:   / discoursdialoog   TikTok:   / discoursdialoog  

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  • 209. Stefan Goethaert, CEO Colruyt Group, Over Lange Termijn Als Leidraad

    August 21, 2025 · 📺 Discours Met De Boys

    Vandaag spreken we met Stefan Goethaert, CEO van Colruyt Group, over hoe duurzaamheid verder gaat dan een ecologisch statement; lange termijn waardecreatie. We starten bij de bedrijven die onder de Colruyt Group vallen - die reiken verder dan enkel Colruyt zelf, alhoewel dat natuurlijk nog steeds het grootste bedrijf in de portfolio is. Van daaruit hebben we het specifieker over de werking en toekomst: sociale akkoorden die de competitiviteit onder druk zetten, zelfs binnen België (cf. 25% hogere loonkosten ten opzichte van kleinere spelers), maar ook daarbuiten. We raken aan de evolutie van…

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  • SPECIAL | Meer dan een overname. Impact maken met Pieterjan Nuitten en Stefan Goethaert

    July 18, 2025 · 📺 Jims Belgium

    🎧 Breaking News: Jims x NRG Fitness Vorige week werd het officieel aangekondigd: Jims en de Colruyt Group hebben NRG Fitness overgenomen! 💥 Om je helemaal bij te praten over deze belangrijke mijlpaal, hebben we een speciale podcastaflevering opgenomen met: 🎙 Pieterjan Nuitten (Jims) en Stefan Goethaert (Colruyt Group) die alles tot in detail uitleggen! 🔑 Wat je ontdekt in deze aflevering: 👉 Hoe deze overname bijdraagt aan een gezondere samenleving 🌱 👉 De rol van Jims en Colruyt in het promoten van welzijn 🚀 👉 Wat dit betekent voor onze leden en medewerkers 🫶 📲 Mis het niet! Druk op play en…

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  • CEO Talks met Stefan Goethaert, de topman van de winkelgroep Colruyt.

    October 03, 2024 · 📺 De Tijd

    Stefan Goethaert, de topman van de winkelgroep Colruyt, is op 3 oktober live te gast in onze CEO Talks. Vragen insturen kan via ...

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  • 11 Stefan Goethaert Colruyt 2014 3 25

    March 25, 2014 · 📺 Niels Wuyts

    In 2010, Colruyt, Belgian's leading retailer took the bold decision to stop purchasing meat from castrated piglets (to avoid bad smell of the meat, known as boar taint), demanding instead that pigs be vaccinated against boar taint instead. Colruyt is a leading retailer in animal welfare and ecological and sustainability measures and as a result the European Commission have created this short video about their vision as an example for others to follow. Well done, Colruyt!

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  • VOSP 2 Stefan Goethaert Colruyt 2014 3 25

    March 25, 2014 · 📺 Sustainable Pork

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The summary and quote tags on this profile are produced with AI assistance from verified, first-person interview transcripts, then checked by our team to confirm the speaker's identity and the accuracy of every quote. See how we verify →