Max Strandwitz

Chief Executive Officer, Mips

Search every verified Max Strandwitz interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Max Strandwitz, CEO of Mips, has been discussing the company's focus on reducing head injuries through its technology, which aims to mitigate rotational motion during impacts. In a January 2023 symposium, Strandwitz explained that Mips is an "ingredient brand" that works with helmet manufacturers to redirect energy in crashes, noting that traditional helmets are designed for linear impacts but that rotational motion is a common factor in many accidents. He stated that the company's vision is to "reduce head injuries and save more lives." In a July 2023 interview, Strandwitz discussed the application of Mips technology in construction and industrial helmets, emphasizing the need to address tangential forces in workplace injuries. He noted that U.S. statistics show slip, trips, and falls account for 60% of traumatic brain injuries, while moving objects contribute another 20%. Strandwitz described Mips' goal of creating a relative motion of 10 to 15 millimeters between the head and helmet to redirect force. He also mentioned that the company collaborates with universities and is exploring applications in mining, oil and gas, and logistics helmets.