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Véronique Bédague

Chairwoman & Chief Executive Officer, Nexity

Search every verified Véronique Bédague interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Véronique Bédague, Chairwoman and CEO of Nexity, has described the current state of the French housing market as a "perfect storm" and stated that the sector is "at the bottom of the crisis." She attributed the downturn to a sharp rise in interest rates, a 50% drop in mortgage production, and a significant decline in private investment in housing, which she said was accelerated by the government's decision to end the Pinel tax incentive, calling it a "bad decision." Bédague noted that the company reduced its debt by half in 2024 and renegotiated banking covenants through 2028, which she described as providing financial security for the coming years. She has expressed cautious optimism for a rebound in 2025, citing lower interest rates and government action, while stating that the company's focus is on "profitable development." Bédague has also spoken extensively about the need for affordable, sustainable housing. She stated that "green housing must not be reserved for an elite" and argued that construction methods must be rethought to make it affordable. She identified land costs as a major factor in housing prices, accounting for 30-50% of the price in metropolitan areas. Bédague has advocated for a "flat tax on real estate" and called for a comprehensive national housing policy, noting that "4 million French people are poorly housed" and that housing is a "technical and budgetary subject" that affects citizens' daily lives. She has also highlighted Nexity's internal transformation, including a new organizational structure and a focus on digital services and modular construction, which she said can reduce costs by 4-5% and shorten construction times by two months.

Recent appearances

Notable quotes

“Cette annonce, les bras m'en sont tombés, je peux pas dire autrement. On voit bien que les Français, vous l'avez dit tout à l'heure, ils ont 2 ans de vie immobilière bloquée. Franchement, ils comptent à l'euro pour accéder à la propriété et tout à coup on leur dit on va vous taxer davantage. Enfin, je ne comprends pas cette mesure, je ne la comprends pas.”

“Le Pinel masquait le fait que l'investissement en immobilier dans ce pays, je l'ai dit, je le dis depuis 3 ans, est surtaxé. Ça n'est pas rentable aujourd'hui d'acheter du logement pour le louer à une famille. C'est un problème majeur pour ce pays, il n'est pas réglé.”

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