Kevin Lyons-tarr

Chief Executive Officer, 4imprint

Search every verified Kevin Lyons-tarr interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. In July 2012, Kevin Lyons-Tarr, president of 4imprint, was named Counselor Magazine's Person of the Year at the ASI Show in New York City. The award recognized his leadership in transitioning 4imprint from a catalog-first marketer to a digital platform, a move that coincided with a nearly 300% rise in U.S. online sales over the prior decade. Since Lyons-Tarr became president eight years earlier, the company's sales increased 70% from 2006 to 2010 and an additional 15% in 2011. The magazine also highlighted 4imprint's charity, One by One, which donates $500 worth of promotional products each business day to worthy organizations. Accepting the award, Lyons-Tarr attributed the company's success to his team, stating, "I'm up here because of the success we've had as an organization... it's never about one person. It's always about all kinds of people." He also thanked his family, noting that his wife had undergone two bone marrow transplants and maintained her sense of humor and grace throughout.