Markus Asch

Chief Executive Officer, Interroll Holding

Search every verified Markus Asch interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Markus Asch, Chief Executive Officer at Interroll Holding, has discussed the digital transformation of the cleaning industry in interviews and presentations. In a 2018 interview, Asch stated that the industry is at a "fundamental change" driven by shifts in customer habits and expectations, such as the move from fixed offices to open spaces. He argued that static cleaning procedures will not suffice in the future, advocating for "cleaning on demand" where factors like room occupancy are connected to adapt cleaning schedules. Asch also described the company's investment in battery technology and the concept of "collaborative robotics," where robots and human workers coordinate tasks, and noted that repetitive tasks like replenishment will become more automated. In a 2016 presentation at Forum Pulire, Asch discussed the role of Industry 4.0 in cleaning, stating that data from machines, people, and rooms can be processed in the cloud to provide value to different roles, such as customers seeking proof of service or facility managers focused on efficiency. He suggested that in the future, customers might pay per square meter rather than for machines or detergents, as knowledge becomes available to improve and verify cleaning quality. Asch emphasized that cleaning is a "highly integrated process" requiring collaboration among manufacturers, cleaners, and customers to optimize outcomes.