Christoph Tonini

Chief Executive Officer, Smg Swiss Marketplace Holding

Search every verified Christoph Tonini interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Christoph Tonini, CEO of SMG Swiss Marketplace Group, discussed the company's strategy and his concerns about disruption during a July 2024 presentation. He described his experience with the decline of print classifieds at Tamedia, stating that "this is actually my biggest fear that I don't want to see or to live an another disruption where we are not able to react." He questioned whether the industry is facing a similar disruption with the rise of AI, but noted that his company now has internal talent to address such transitions. Tonini outlined cross-marketplace integrations, such as using general marketplace listings to support real estate and car verticals, and implementing paywalls for semi-professional users. He also mentioned that the company increased commissions on the Ricardo platform while lowering them in other areas to justify the changes to customers. In a 2016 interview while at Tamedia, Tonini discussed the company's reorganization toward a more centralized structure, noting that employees had begun suggesting more collaboration. He highlighted an "Intent Targeting" product that recognizes user intentions across websites to serve relevant ads, and a new central Commercial Publishing team launched in April 2016 to help advertisers create journalistically sound content. He expressed support for the business idea behind the Admeira joint venture but criticized the involvement of publicly funded SRG.