José De pina

Chief Executive Officer, Altri

Search every verified José De pina interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. In a March 2025 interview at the Fastmarkets Forest Products Europe Conference, José de Pina stated that he felt "much more uncertain about what the future holds" due to increasing complexity in the industry. He said the regulatory environment, while "well intended," needs to be "a lot simpler" and more predictable to avoid raising compliance costs and reducing competitiveness. De Pina expressed skepticism that Western firms would quickly return to Russia if the war ends, and said tariffs are "not a good thing" as they condition the free flow of products, though he added that Europe is a large market that will adapt. In a June 2024 interview, de Pina criticized Taylor Swift's music, saying it is not at the level of The Beatles and that "the world is going crazy." He also commented on Swift's concert in Portugal, noting that the audience applauded everything and that the performance relied on playback. In a July 2021 interview, de Pina discussed sustainability at Altri, stating that the company uses renewable raw materials from certified sustainable forests and that sustainability is "part of the culture of the organization." He said the company has set long-term goals for water use, carbon emissions, and fossil fuel reduction, and that consumers are increasingly attentive to sustainability practices.