Heidi O'neill

Non-Executive Employee, Nike

Search every verified Heidi O'neill interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Heidi O'Neill, President of Consumer, Product & Brand at Nike, has overseen the company's direct-to-consumer operations, including Nike.com and Nike retail stores. In 2021, she stated that Nike's digital business was "on fire," reporting 83 percent growth in Q1 and noting that the company had achieved its 2023 digital penetration goal of 30 percent three years early. During the COVID-19 pandemic, O'Neill described the company's global reopening playbook, which included contactless services such as self-checkout and a "click to try or click to buy" feature using the Nike app. She also highlighted that Nike had launched its first maternity collection, the Nike M Collection, and was investing in extended sizing for women. O'Neill has been with Nike since 1998, when she wrote a white paper advocating for a greater focus on women consumers, leading to her role as the first general manager of North America apparel. She noted that the team created the first Swoosh bra, worn by Brandi Chastain at the 1999 Women's World Cup. In 2017, O'Neill discussed Nike's reorganization to prioritize consumer relationships, stating that members were worth three times the value of anonymous consumers. She also addressed Nike's stance on social issues, saying the company "takes stands outside the arena of sport" and has always stood for equality.