Airbnb Exec on the company's New 'Everything App'
Tara Bunch, Head of Global Operations at Airbnb, breaks down the rental company's new services offering. Bunch talks about allย ...
Global Head of Operations, Airbnb
Search every verified Tara Bunch interview, podcast appearance, and on-the-record quote โ each transcript cross-checked by AI and human review to confirm speaker identity. Tara Bunch, Global Head of Operations at Airbnb, discussed the company's new "everything app" in a May 2025 interview. She said the app integrates stays, services, and experiences in one place, describing the offerings as "thoroughly vetted," "very unique," and "authentic." Bunch noted that services now available through Airbnb include personal chefs, photography, massage, and personal trainers, and she cited a company survey indicating 70% of people look for services when booking accommodation. She also stated that 50% of Airbnb's services have at least one offering at $50 per person or less, and the average price for experiences is $67 per person. In earlier appearances, Bunch described her role at Apple, where she was vice president of operations at AppleCare, overseeing global support channels. She spoke about her career approach, including applying for jobs "no one else really wants" and being transparent with teams during business transitions. Bunch also documented a 2021 relief mission in the Philippines, where she drove 12 hours to help distribute aid to over 500 families affected by typhoons, and stated she moved to the Philippines in 2017 to assist with her brother and sister-in-law's medical clinic.
“We're super excited about this launch. We have whole re-imagined experiences that have been thoroughly vetted, very unique and authentic, the types of experiences that really change the way you experience travel.”
“The difference between a trip and a vacation for me really comes down to servicesโnot having to cook every meal, having service providers that can come into my stay and do photography, massage, hair and makeup, or a personal trainer. These are all things you can now get in an Airbnb; it's all in one place in the app.”
“A recent survey indicated 70% of people look for things like services when they're booking accommodation and are interested in services as part of their stay. We also see the same thing on experiencesโ70% or more are interested and even pick a location based on the experiences and activities associated with it.”
“What we didn't have and what made hotels really unique was they offered a lot of on-site services. Now you get the best of both worldsโthe best of an Airbnb stay and the services historically associated with hotels, but even more because you can customize the services you get and the range available is considerably lar...”
“We've been very selective with experience providers, picking those that provide truly authentic experiences, like the architect who helped with the renovations of Notre Dame offering a behind-the-scenes tour. Similarly, services include Michelin star chefs cooking meals in your homeโunique, special, one-of-a-kind exper...”
“What I love about the new app is how everything's connected. Before, experiences were in a different part of the app, making it harder to navigate. Now, stays, services, and experiences are all in one place, making it super easy to book and build an itinerary with everything tied together.”
“While consumers indicate a shaky economy and uncertainty, they're pulling back on certain expendituresโbut the one area they aren't pulling back on is travel. People may choose different types of travel, like domestic trips instead of international, but travel remains a priority.”
“Airbnb is a very agile, flexible platform with offerings at every price point all over the world. About 50% of our services have at least one offering at $50 per person or less, and the average price for experiences is $67 per person, making it an affordable way to plan a vacation even in uncertain times.”
“So it's 12 a.m. โ I'm getting ready to take off to go to Albay, Tobacco City. We're going to do a relief mission with Dr. Farrah and try to feed over 500 people.”
“I have a 12-hour drive โ it's going to be long. I'm gonna do it by myself; I'm gonna drive myself.”
“Wish me luck โ I'll update you guys whenever I get there and hopefully we can help as many people as possible.”
“If you guys need assistance or need help, message us โ message Dr. A; we'll try to do our best.”
“We love you guys and God bless always.”
“I chose the Philippines because Dr. Fara and Sir Jack, my brother, were here, so I came here in 2017 to help with their clinic and the patients.”
“We went about a process of working with the teams, moving a lot of the R&D offshore... they were doing all the design in San Diego and all of the manufacturing in San Diego, not a super cheap place to build a digital camera. So we ended up moving a lot of it to Singapore and to China.”
Tara Bunch, Head of Global Operations at Airbnb, breaks down the rental company's new services offering. Bunch talks about allย ...
Last week I drove myself to Bicol (12 hrs straight) to help over 500 families. Thanks to my sister-in-law Dra. Farrah Bunch Farrah Bunch Jack Bunch โค๏ธDr. Farrah Agustin-Bunch, MD Nag-message sa akin ang aking sister-in-law at sinabi nya sa akin na marami sa mga Bicolanians ang lumalapit sa kanya para humingi ng tulong/ayuda matapos silang salantahin ng tatlong (3) bagyo sa loob lamang ng tatlong (3) linggo. ๐ญ๐ She sent me the screenshots, and I immediately said, โOk sis what do you want to do?โ and she replied โOf course we will help them.โ ๐ฏ Ito ang pinaka gusto ko sa kanya, dahil kahit malaโฆ
Miss Tara Bunch, an American humanitarian for the Filipino people answers questions submitted by followers. Tara Bunch has lived in the Philippines for almost 3 years. Both in the province of Tarlac and in Manila. Follow her facebook @MissTaraBunch
Tara Bunch, a Berkeley Engineering alumna (BS '85 ME) and vice president of operations at AppleCare, discusses theย ...
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