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Antonio Lucio

Chief Marketing & Corporate Affairs Officer, Hp

Search every verified Antonio Lucio interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Antonio Lucio, chief marketing and corporate affairs officer at HP, has discussed navigating a CEO transition at the company, an AI surge, and what he described as four layers of disruption. He stated that marketers need to play a more direct business transformation role to remain relevant. Lucio said that HP went from zero to 30% of its NPI assets optimized by AI and expects to reach 60% this year, adding that AI is a means to an end for better customer service and productivity. Lucio has also spoken about work fulfillment, citing HP's 2024 Work Relationship Index. He said the core issue with work-life balance and burnout is that the relationship with work is not what it needs to be, and argued that fulfillment at work leads to better work-life balance. He identified community, balance, and flow as key dimensions enabled by technology, and said that generative AI tools have shown significant improvements in these areas. Lucio has also discussed his own mental health journey, stating that he suffered from depression and learned to avoid isolation, and that he tries to create space for such conversations with his team.

Recent appearances

Notable quotes

“The times we're living require that marketing — CMOs and marketers — begin to play a more direct business transformation role than what they were doing. If you're not involved in the overall business transformation of the company, you are going to not only lose the seat at the business table but over time you can become a bit irrelevant.”

“AI is not an end in itself; it is a means to an end — hopefully a better way to service your customer and improve productivity. For example, we went from zero to 30% and this year we will be at the 60% level of NPI assets optimized by AI.”

“It is going to be impossible without more direct government scrutiny. No company, no person should have the power that Facebook has.”

“What a company should not do is to stand up every single week on every single issue, whether that issue one day is race, the other one is health, the other sustainability, the other one is gun control, the other one is the borders and so on and so forth. Corporations have to make that strategic choice so that they can actually earn credibility within the space and that people really understand what they stand for.”

Other executives at Hp

  • Enrique Lores, Former Chief Executive Officer, President & Director

The summary and quote tags on this profile are produced with AI assistance from verified, first-person interview transcripts, then checked by our team to confirm the speaker's identity and the accuracy of every quote. See how we verify →