Tea Time with Tim Brown
IDEO U hosted a live session for students currently enrolled in Tim Brown's Course, Leading for Creativity. This session featured IDEO CEO Tim Brown and IDEO U Dean Suzanne Howard on June 8, 2016 at 10am PT.
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Search every verified Timothy Brown interview, podcast appearance, and on-the-record quote โ each transcript cross-checked by AI and human review to confirm speaker identity. In a June 2016 session hosted by IDEO U, Tim Brown discussed strategies for fostering creativity within organizations. Brown stated that leaders should focus on "unlocking the creativity of everybody" and that "the best ideas can come from anywhere; they are not the privilege only of the leader." He advocated for using questioning to provide guidance without reducing creative output, and described his own comfort with "putting hypotheses out there that are obviously wrong" as a way to learn quickly through lightweight prototyping. Brown emphasized the importance of building trust within teams, noting that "creative teams do get better and better the longer they work together." He suggested that leaders measure behaviors such as "the time it takes to go from idea to a prototype in front of a customer," and recommended bringing senior leaders into direct customer experiences to influence their perspectives. Brown also stressed that leaders must "protect creative space for yourself" to remain creatively inspired and able to support their teams.
“In order to maximize the creative output of any organization or any team you have to unlock the creativity of everybody โ the best ideas can come from anywhere; they are not the privilege only of the leader.”
“As a leader one needs to be thinking constantly: what do I need to do to unlock the creativity of my team or my organization? Giving some direction through questioning can provide guidance without reducing the creative output of the team.”
“I am very comfortable putting hypotheses out there that are obviously wrong โ by putting a hypothesis out and testing it you learn quickly; failure, in that lightweight prototyping sense, is my primary creative mode.”
“You can't argue your way to convincing people to be more creative โ they have to experiment; bring senior leaders into the experience, do small things and tell big stories.”
“Measure the behaviors associated with moving from ideas to action โ for example, the time it takes to go from idea to a prototype in front of a customer; we've seen that drop from 18 months to a few weeks using rougher prototyping and better collaborative spaces.”
“If you don't make time for culture, it's happening anyway โ you can deliberately create small rituals to build trust and creative fitness; creative teams get better the longer they work together.”
“As a leader you must protect creative space for yourself โ if you're not creatively inspired, you can't help your team; for me that means carving out time for museums, travel and personal creative projects.”
“To influence senior leaders, show evidence and stories of impact and, when possible, bring them into direct customer or user experiences โ seeing a patient in their home transformed one CEO's perspective on design and user needs.”
IDEO U hosted a live session for students currently enrolled in Tim Brown's Course, Leading for Creativity. This session featured IDEO CEO Tim Brown and IDEO U Dean Suzanne Howard on June 8, 2016 at 10am PT.
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