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Kimberley Gardiner

Senior VP & Chief Marketing Officer, Tractor Supply

Verified interview transcripts, podcast appearances, and direct quotes from Kimberley Gardiner, Senior VP & Chief Marketing Officer at Tractor Supply. AI-verified speaker identity with full-text searchable transcripts.

Recent appearances

  • Keynote: The Human Edge: What Tractor Supply Knows About Winning in the Age of AI

    July 24, 2026 · 📺 CommerceNext

    Kimberley Gardiner, CMO of Tractor Supply, joins Steve Dennis, best-selling author and host of the Remarkable Retail Podcast, to explore how one of retail's most consistent growth stories is built on a deceptively simple idea: know exactly who you're for and never stop serving them. As AI reshapes every dimension of retail, Tractor Supply has doubled down on the human side—and the results speak for themselves. Gardiner unpacks how the brand balances utility and identity, technology and human connection, and why staying deeply human may be retail's most defensible position in the intelligent er…

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  • Tractor Supply CMO Kimberley Gardiner on the Power of "Life Out Here." PLUS : Grocery's Shaky Mid...

    June 30, 2026 · 📺 Remarkable Retail Podcast

    Recorded live on the CommerceNext Growth Show main stage in NYC, Steve Dennis sits down with Kimberley "KG" Gardiner, Chief Marketing Officer of Tractor Supply Company, who traces her path from senior marketing roles at Toyota, Lexus, and Volkswagen to leading one of America's most distinctive lifestyle retailers — 2,400 stores, 50,000-plus team members, and a culture she felt firsthand walking a Virginia store with CEO Hal Lawton during her interview. She explains how the "Life Out Here" platform works as a strategic decision filter, not a tagline, and walks through five core customer segment…

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  • Curiosity Fuels Leadership - Kimberley Gardiner

    October 03, 2025 · 📺 The CMO Whisperer Podcast

    My guest this week is Kimberley Gardiner, the CMO of Tractor Supply Company. Since 2022, she's been leading the charge on all things marketing for the country's largest rural lifestyle retailer, from big national campaigns to loyalty programs that keep their 30 million-plus Neighbor’s Club members engaged. Kimberley’s career isn't just impressive, it's diverse—she's held senior marketing roles at Volkswagen, Mitsubishi, Kia, and Toyota, and even jumped into the tech space as CMO of a digital asset management company. She knows what it takes to connect with people, whether they're shopping for…

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  • How Marketing Earns Respect in the Boardroom with Kimberley Gardiner, CMO at Tractor Supply

    September 30, 2025 · 📺 The Marketing Architects Podcast

    Did you know poultry is the third most popular pet in America, behind dogs and cats? It's surprising stats like this that reflect the rural lifestyle trends driving growth at Tractor Supply Company. This week, Elena and Rob talk with Kimberley Gardiner, CMO of Tractor Supply. Learn how she measures marketing impact through business outcomes, builds teams grounded in humility, and why she rejects the brand versus performance marketing debate. Plus, hear the undeniable impact of connecting directly with customers. Topics covered: [04:00] Transitioning from automotive to Tractor Supply marke…

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  • Backstage with Tractor Supply || Interviewed by Fluent

    April 23, 2025 · 📺 Brand Innovators

    We went backstage with senior leaders at our Evolution of Retail Summit during ShopTalk in Las Vegas, hosted at the Four Seasons Hotel. Some of our key partners had a chance to sit down with Fortune 500 brand leaders to secure meaningful insights and predictions. Check out this interview with Tractor Supply and Fluent! Featuring: Kimberley Gardiner, Chief Marketing Officer, Tractor Supply Jessica Batty, SVP Head of Marketing, Fluent LIKE, COMMENT, SUBSCRIBE & SHARE! 🗓 Browse our upcoming events: https://www.brand-innovators.com/events/ 🏆 Check out our CMO of the Week & other brand mar…

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  • Kimberley Gardiner, Tractor Supply | Leaders in Customer Loyalty Series

    August 09, 2023 · 📺 Loyalty360

    Founded first as a mail-order tractor parts business in 1938 by Charles E. Schmidt, Sr., Tractor Supply Company opened its first retail store in Minot, ND in the following year. Ever since, Tractor Supply has been passionate about making sure it serves the needs of recreational farmers, ranchers, homeowners, gardeners, pet enthusiasts, and everyone who enjoys a lifestyle the company calls “Life Out Here.” Over 52,000 Team Members deliver ‘legendary customer service’ when assisting customers as they shop for everything they need for “Life Out Here,” in categories including pet food and suppli…

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  • Tractor Supply Company's Kimberley Gardiner, CMO at our 2023 Evolution of Retail #BISummit

    January 20, 2023 · 📺 Brand Innovators

    Enjoy this panel from Brand Innovators Evolution of Retail #BISummit during NRF2023 - #BILivecast, featuring: Kimberley Gardiner, Chief Marketing Officer, Tractor Supply Company Moderated by: Stephen Paster, Sales Director, Enterprise, Braze LIKE, COMMENT, SUBSCRIBE & SHARE! 🗓 Browse our upcoming livecasts & events: https://www.brand-innovators.com/live... 🏆 Check out our CMO of the Week & other brand marketing news: https://www.brand-innovators.com/news 🤝 Stay Connected with Brand Innovators: LinkedIn:   / bran.  . TikTok:   / brand_innovators   Twitter:   / brandinnovators…

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  • Meet Kimberley Gardiner, Senior VP of Marketing, Volkswagen

    May 01, 2021 · 📺 Jan Griffiths - Champion for Culture Change

    In this episode, you’ll meet Kimberley Gardiner, Senior Vice President of Marketing for Volkswagen. She truly is a model in leading authentically with confidence, caring, and understanding. You’ll learn how her twin passions for marketing and the environment propelled her into a career in automotive, and how her many experiences and her love for variety helped her become a true change agent. She talks about her game plan for effecting change within Volkswagen, including removing silos and “thinking small” to achieve big things. She discusses marketing the automotive industry to a new gener…

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  • Kimberley Gardiner, Mitsubishi Motors, chats with #GaryVee on #MarketingForTheNow Episode #12

    September 10, 2020 · 📺 VaynerMedia

    Episode #12 of VaynerX Presents Marketing for the Now. This episode will include the “who’s who” of marketing in 1:1 conversations with Gary Vaynerchuk from across industries, around the world. VaynerX Presents: Marketing for the Now The Cross Industry State of Business Wednesday, September 9 Watch full episode here:    • Episode #12 of #MarketingForTheNow with #G...   Speakers: Campbell Soup Company, Director, eCommerce and Shopper Marketing, Diana Haussling Diageo North America, CMO and Chief Innovation Officer, Ed Pilkington Hain Celestial, CMO, Melinda Goldstein Handel Group Co-Founder…

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