Frank Ostojic

Senior VP & GM of ASIC Products Division, Broadcom

Search every verified Frank Ostojic interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. In a 2017 talk to a Launching Leaders group, Frank Ostojic, Senior Vice President and General Manager of the ASIC Products Division at Broadcom, discussed his approach to effective communication. He stated that listening is the most important part of communication)Skip, as it helps build trust by understanding others' concerns. Ostojic emphasized that credibility is built through consistent results, which in turn improves one's ability to persuade and influence. He advised that to persuade someone, one should first listen to their concerns, summarize what they said, and then briefly explain their point, a method he said helps convince even difficult people. Ostojic also shared advice on communicating with influential people, suggesting that repeating their concerns for a few seconds can help gain their trust. He noted that in organizations, influence often involves understanding decision-makers and their networks, and communicating through questions and shared concerns. He described the core of effective communication as honesty, persistence, and credibility, and encouraged the group to be positive and persistent, stating that people want to see someone who never gives up.