Jo Ross

Chairman of Paramount Advertising, Skydance

Search every verified Jo Ross interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. In a June 2020 interview, Jo Ross, then Chairman of Paramount Advertising at ViacomCBS, discussed the company's preparations for the upcoming Super Bowl, scheduled for February 2021. She stated that while she personally hoped the game would not be played without fans, she believed it would remain the biggest televised event even if it were. Ross said ViacomCBS was "rallying together to eventize" the Super Bowl by involving all its brands, and noted that site survey teams and CBS Sports production teams had already been sent to Tampa to plan for a potential "Super Bowl Park" on the waterfront. Ross also addressed advertising demand during the pandemic, saying that while the company had not been publicly negotiating its major advertising deals, conversations with clients were ongoing. She indicated that advertisers were determining the appropriate tone for their campaigns, considering whether to convey messages of hope, sell products, or address current national events. Ross emphasized that the ad sales organization does not negotiate through the press regarding big-ticket items or the upfront market.