Jae Chang

Chief Executive Officer, Global Head of Genesis Brand & Director, Hyundai Motor

Search every verified Jae Chang interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Jaehoon Chang, CEO of Hyundai Motor, has stated that the company aims to achieve annual electric vehicle (EV) sales of 2 million by 2030, supported by the development of two additional dedicated EV platforms that will bring the total number of EV models to 18. He described the company's existing eGMP platform as a strong enabler of EV performance and reliability. Chang acknowledged intense competition and price drops in the EV market, particularly from Tesla, but argued that pricing policy should remain consistent to avoid deteriorating car value and causing customer dissatisfaction. He said Hyundai is focusing on customer value through lease programs, attractive financing, and charging service benefits, especially in the U.S. market where the Inflation Reduction Act has created challenges. Chang noted that Hyundai and Kia became the first-ever global top-three automaker by volume in the third quarter of 2022, driven by strong sales in SUVs, the Genesis brand, and EVs, and that the company is accelerating its transition to carbon neutrality. Chang has also discussed Hyundai's focus on hydrogen fuel cell technology as a long-term alternative to battery EVs, citing advantages such as longer driving ranges and faster refueling. He stated that the company is investing in hydrogen refueling infrastructure and exploring collaborations to advance fuel cell development. Chang emphasized that Hyundai's shift does not mean an end to EV research and development, as the company continues to invest in battery systems and electric drivetrains. He identified the U.S. and European markets as key growth regions and said penetrating the U.S. EV market is a priority, while also noting headwinds such as inflation and chip supply constraints. Chang said Hyundai is working to secure battery sourcing through potential joint ventures and long-term contracts, and is integrating chip supply chains and developing alternative chips to manage supply issues.