President, Chief Executive Officer, Operating Officer & Director, Toyota Motor
Search every verified Koji Sato interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. In a July 2026 interview with Automotive News, Koji Sato discussed his roles as chief industry officer for Toyota and chairman of the Japan Automobile Manufacturers Association (JAMA). He described the chief industry officer position as newly created to connect the industry with Toyota, and stated that his work involves creating strategic areas of collaboration to strengthen the foundation for competition. Sato said that by standardizing certain components, such as steel cross-members, suppliers' productivity could be improved, and that the resulting savings could be redirected toward developing new technologies. Sato stated that the solution Toyota envisions is based on a "multi-pathway" approach, offering diverse solutions to meet customer needs in different regions and countries. He also said that the goal is for each original equipment manufacturer (OEM) to maximize its own brand value, which he described as the way to provide value to customers.
“我々が考えるソリューション、メインピラーというのは、マルチパスウェイにあると思っています。その多様なソリューションを用意してその地域、その国のお客様のニーズにしっかり答えていくと。”
“我々が目指しているところというのは各OEMが自分たちの持ってるブランドバリューを最大化していくことだと思うんですね。それがやっぱりお客様に対する価値の提供の姿だと思うんです。”
“Over the past year, global business has only grown tougher, starting with U.S. tariffs.”
“We judged that a K‑team formation change is necessary for the future of the automobile industry, and regarding this personnel reassignment we convened a board today and made the decision.”
“To defend the international competitiveness of the automobile industry, the industry must present a united front and concretize strong domains; Japan must identify and demonstrate its value capabilities or it will be left behind.”
“For us, carbon neutrality is not the goal. It is a milestone. And that takes all of us across companies, industries, and countries to working together.”
“At Toyota, we are pursuing a multipathway approach. Diverse solutions are necessary and effective in the transition to carbon neutrality.”
“The key is to advance the decarbonization in harmony with the energy transition. Leave no one behind. Our goal has been to enrich society and we believe transition must be practical; our role is to offer mobility options that meet the needs — customer comes first.”
“We are now accelerating the development of a wide range of practical solutions from next-generation battery EV to more affordable hybrid. Start by doing.”
“When it comes to achieving carbon neutrality, many factors remain unknown. With this too-fast mindset, we are pursuing the full potential of diverse options and taking action to reduce CO2 as much as possible as soon as possible.”
“Alongside electrification, we believe that the evolution of fuels has an important role. Carbon neutral fuels have the advantage of being used with existing infrastructure and technologies while preserving customer choice.”
“Increasing the use of carbon neutral fuels has an even greater impact in getting closer to zero emission.”
“Southeast Asia is rich in the raw materials needed for biofuels. This gives the region the great opportunity to take global leadership in developing and using the biofuels — the leading example is our cooperation with SG and the CP Group to improve logistics efficiency.”
“We gained these insights because we started by doing — taking real action with likeminded partners. We aim to contribute to the country's carbon neutrality goal.”
“At Toyota, we believe that the future is ours to create. No one can build it alone — that is why we value collaboration, shared purpose, and collective action. Let's keep on moving ahead for our shared future.”
Asia Editor Hans Greimel sat down with Toyota's Koji Sato to talk about his goals as the chairman of JAMA and his role as Chief Industry Officer for Toyota
The National Toyota Dealership Representatives Meeting took place on February 4, 2026, at TOYOTA ARENA TOKYO in Koto-ku, ...
Toyota Motors CEO Koji Sato will hold a press conference to announce the appointment of Kenta Kon as the company’s new President and CEO. The leadership change marks a significant transition for the automotive giant, as the company navigates global market challenges, technological innovation, and the shift toward electric and autonomous vehicles. Analysts and investors are closely watching the announcement, which will outline Kon’s vision and strategic priorities for Toyota’s future growth. #Toyota #KojiSato #KentaKon #CEO #Leadership #AutomotiveIndustry #BusinessNews #PressConference #EVs #C…
ความเป็นกลางทางคาร์บอนไม่ใช่จุดหมาย แต่มันคือหมุดหมายที่เราต้องก้าวไปด้วยกัน” Mr. Koji Sato, President & CEO, Toyota Motor ...
日時：10月29日(水) 8:30~ 8:30～8:50 TOYOTA・DAIHATSU 9:00～9:15 LEXUS 9:25～9:40 CENTURY ※時間は変動する可能性 ...
Date/Time: Wednesday, October 29, 8:30 a.m. JST 8:30～8:50 TOYOTA・DAIHATSU 9:00～9:15 LEXUS 9:25～9:40 CENTURY ...
自動車の関税を15パーセントに引き下げる日米関税交渉の妥結について、トヨタ自動車の佐藤社長は「大きな影響を少し軽減でき ...
日本とアメリカの関税交渉で自動車への追加関税が15％で合意されたことを受け、トヨタ自動車の佐藤社長は、「影響は決して ...
In 2023, Koji Sato took up the baton from Chairman Akio Toyoda to become president of Toyota. Looking back over the past two years, he shared his “honest and sincere thoughts.” 00:18 Thoughts on 2 years at the helm 01:07 Insights from certification issues 02:36 The role of Toyota’s president As the world moves from the age of cars to greater freedom of mobility, Toyota Times is dedicated to sharing the story of this vast transformation. WEB：https://toyotatimes.jp/ Twitter： / @toyotatimes YouTube： / @toyotatimes #Toyota #ToyotaTimes #AkioToyoda #ShareholdersMeeting
2023年、豊田章男会長からバトンを受け、トヨタの社長に就任した佐藤恒治 社長。これまでの2年間を振り返り、 “偽らざる想い” ...
Sign in to search the full transcript archive, filter by topic, and access every quote from Koji Sato.
The summary and quote tags on this profile are produced with AI assistance from verified, first-person interview transcripts, then checked by our team to confirm the speaker's identity and the accuracy of every quote. See how we verify →