Evan Spiegel

Co-Founder, CEO & Director, Snap

Search every verified Evan Spiegel interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Evan Spiegel, co-founder and CEO of Snap, unveiled Specs, the company's augmented reality glasses, at the Augmented World Expo in June 2026. Spiegel described Specs as "a new kind of computer designed for real life and built into see-through glasses," priced at $2,195 and expected to ship in fall 2026. He stated that the device represents Snap's effort to "make computing more human" by bringing computing into the world around users rather than confining it to screens. Spiegel said Specs are "the most capable and most wearable AR glasses ever built" and remarked that "those copycats up north aren't going to be stealing this one," an apparent reference to competitors. He also said the company had been working toward the product for more than 12 years. In interviews, Spiegel discussed Snap's approach to distribution and competition. He said that distribution is "one of the hardest things to figure out in consumer technology today" and that TikTok and Threads succeeded in part by solving distribution challenges. He also reflected on Snapchat's early growth, noting that the platform grew more slowly than broadcast-oriented social media because it focused on connecting users with close friends rather than large audiences. On the topic of artificial intelligence, Spiegel said AI is making a "profound impact" on software development and predicted that "humans are writing any code at all by next year" would be unlikely, as much of the work is being automated. He also said Snap is working to convert its audience into higher advertising revenue growth, an area where he said the company is "falling short today."