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Paul Toms

Chief Marketing Officer, Wayfair

Verified interview transcripts, podcast appearances, and direct quotes from Paul Toms, Chief Marketing Officer at Wayfair. AI-verified speaker identity with full-text searchable transcripts.

Recent appearances

  • WAYFAIR AUDIO ONLY: Russo sits with Wayfair CMO Paul Toms.

    March 31, 2026 · 📺 Christine Russo on What Just Happened

    In this episode of What Just Happened, creator Christine Russo sits down with Paul Toms, the Chief Marketing Officer of Wayfair, to dissect the home retailer’s remarkable return to growth. After a challenging period, Wayfair posted a staggering $12.5 billion in sales for 2025, marking a 5.1% increase and its first return to annual growth since 2020. Russo and Toms dive deep into the "modernization" of Wayfair’s marketing engine and the bold strategic pivots that fueled this turnaround: •  The Creative Revolution: Toms explains how Wayfair "broke the interne…

    Watch on YouTube ↗

  • Connecting Marketing to Growth, with Wayfair CMO Paul Toms

    November 04, 2025 · 📺 Marketing + Media Alliance (MMA)

    Wayfair CMO Paul Toms got some advice from the company’s first marketing boss, which he still uses all the time: “Nobody cares about anything that happened before today. All we care about is that we make the smartest decision today… It lets you just engage in the present and in solving for the future without over-rotating on a prior decision." Paul has spent nearly 19 years at Wayfair, starting when the company had about 100 employees. Today, he oversees five brands across four countries, and leads marketing for a $12 billion business that's expanded into physical retail while maintaining its…

    Watch on YouTube ↗

Other executives at Wayfair

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