Cloudflare's Matthew Prince & Axios' Sara Fischer

Okay, no pressure.

Yeah, so what we talked about last year was how much harder it was to get traffic, and I think it actually dovetails really well with a conversation that we just had, which is actually driving traffic to the open internet has gotten significantly harder. Last year, we talked about how it was about five times as hard to get traffic from Google to your site than it was just 4 years ago. That's gotten twice as bad today, so now it's 10 times as hard to get traffic. That's the good news. Last year, we talked about OpenAI being 750 times harder than the Google of 4 years ago. Now it's 1,500 times harder. Last year, we talked about Anthropic being 30,000 times harder. This year, it's 70,000 times harder. So, it and what that signals isn't that those companies are evil or that they're trying to kill you. What it signals is humans are trusting the interface of AI more and more, and they're not clicking on the footnotes. They're not following the links. They believe that the AI systems are right, and I mean, I experienced this myself. Like, I type a search into Google, and the AI overview comes up, and nine times out of 10, I'm just like, 'Oh, yeah, that's probably the right answer.' And I just go on with my day. And I think that's what if everyone is doing it. What people don't understand about AI to this point is we've all gone through that platform transition. We know what it was like going from the browser to social to mobile. We're going through another platform transition. The way that consumers are going to experience information is through their AI agent. And that's going to disintermediate the relationship with publishers enormously. And that has enormous effects on what's happening with I mean everything at this conference. I walk around and I'm kind of like do these people know they're dying dinosaurs, right? And that sucks, but something has to change.