Interview with Karl-Friedrich Scheufele: 30 Years of L.U.C & Chopard’s Novelties at W&W 2026

The vision in the beginning was let's create the first movement and then let's see how far we can go.

Yes. It's 30 years now.

Back then the vision of creating this manufacturer was really meant to complement what we already mastered ourselves, but we really wanted to introduce a true movement manufacture within our own premises. And this was really a decision that was far-reaching and with many implications, but eventually also the best decision we ever took in terms of independence, because the added value was really that we became independent. Over the years now with movement supply, we could really decide on our own destiny. And when we created new watches, we could create them inside out, outside in, and they are, you know, a 360-degree Chopard product. It started with the 1860 here, which contains our very first movement, the 1.96, which gave rise to different variations. And this watch basically is part of our 30th anniversary celebration, which also contained other surprises like the one behind me, which was the Grand Strike. So, the vision in the beginning was let's create the first movement and then let's see. The Grand Strike is the ultimate summit that we reached 30 years later. Yeah, from very humble to very bold, I would say.

Yeah, well, I would say the watch that was created on the way to the minute repeater or grande sonnerie was this watch initially which we called Strike One. Also because it was the first striking watch in our movement family. And now we equipped it with the same system, the sapphire crystal gongs, sapphire crystal of resonance as the full strike. And this year we complemented it with a beautiful salmon dial and a wonderful light titanium case, which gives a modern edge to this watch and is one of my favorite pieces of the fair. Also featuring the guilloche, which is made in-house just like the guilloche of the 1860, which is also slightly different to the initial watch. Right.