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Karl-Friedrich Scheufele

Co-President, Chopard & Cie SA

Search every verified Karl-Friedrich Scheufele interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Karl-Friedrich Scheufele, co-president of Chopard and president of Chronométrie Ferdinand Berthoud, discussed the value of family ownership in the watch and jewelry industry in an October 2026 interview with RABAT. He stated that family-run companies benefit from long-term planning and personal relationships, and he cited the L.U.C Grand Strike as an example of an exceptional creation. He also noted that the development of the "Gonri" watch involved filing at least 10 patents and took 11,000 hours, with only one or two pieces produced annually. In September 2026 interviews with Wei Koh, Scheufele discussed Ferdinand Berthoud's "no compromise" philosophy, stating that production cannot be deliberately increased without risking quality. He described the rediscovery of traditional techniques, such as making a biometallic balance wheel without digital equipment or CNC machines, as a process of trial and error. He also recounted giving up his own allocation of an FB3 watch so an 85-year-old collector could receive his sooner. Regarding Chopard's L.U.C 1963 Heritage collection, he described the 9-day power reserve of the Quattro movement and the craftsmanship involved in case making, including soldering lugs, which he said required re-teaching the team a lost art form.

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Notable quotes

“Well, I think over this period, watch collectors and everyone who loves watches started to understand the no compromise philosophy that is behind Ferdinand Berthoud. And no compromise means that we will not, we cannot deliberately increase production because we would possibly not attain or not keep the same quality. And this is especially true when it comes to decoration of the movement but not only. And then conceiv”

“I'm a fan of uh rather traditional solutions or traditional watchmaking. And I believe that probably uh metallic hairspring can can be serviced or can still be even repaired in years to come, whereas when you when you break a silicium hairspring, it's gone. You have to basically throw it away and uh and a watchmaker still has to adjust the metallic hairspring. And that's a real traditional watchmaking uh approach app”

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