CEOInterviews.AI
Start App
Boris Jordan
Chairman & Chief Executive Officer, Curaleaf Holdings, Inc.

Inside the World’s Leading Cannabis Company | Curaleaf CEO Boris Jordan

📅 Mar 12, 2026 Higher Exchanges 59 MIN 55 SEGMENTS · 4 SPEAKERS
On today's episode of Higher Exchanges, Jesse Redmond and Morgan Paxhia sit down with Boris Jordan, Chairman and CEO of ...

Questions asked in this interview

11
  1. 2:38Do you guys remember Clubhouse back in the day? Like during COVID?
  2. 4:01Do you still expect it to happen?
  3. 6:30Do you expect anything on either side?
  4. 7:26When you look out a year from now with final rules in place, what do you see as the biggest benefit of Schedule 3 to Curaleaf in particular?
  5. 10:11Do you have any insight on whether that will be a one-off negotiation company by company, or how do you think that will be resolved?
  6. 32:25I'm curious, what were your thoughts on getting this done now versus waiting for a final rule and lower rates?
  7. 35:19Sitting in your seat, you have more levers on cultivation, retail, distribution, brand, plus a good chunk of cash. Anything specific you're excited about?
  8. 40:39Curaleaf is a global company – how do you balance US and international, especially in capital allocation?
  9. 46:33How do you think about that in terms of margins, and does returning to mid-single-digit growth help offset continued price compression?
  10. 49:27When could the market learn about these growth plans?
  11. 55:23What do you wish people asked you more often about Curaleaf?
Narrator 0:01 ↗
Welcome back to Higher Exchanges, the number one independent cannabis investing show where we break down complex cannabis markets into clear insights you can actually use. Here are your hosts, Jesse Redmond and Morgan Paxia.
Jesse Redmond 0:28 ↗
Welcome back indeed. I am Jesse Redmond, chief strategy and investor relations officer at an amazing company called Leaf Brands. And I'm here once again with the smartest cannabis investor I know. He is the co-founder Prooseidon. His parents named him Morgan Paxia. Morgan, what's going on, man?
Morgan Paxia 0:45 ↗
I'm doing great. Uh, that was a you caught me off guard there, but yeah.
Jesse Redmond 0:51 ↗
I try to switch it up every week, otherwise it gets too dull. Throw you off a little bit. Keep it interesting.
How are things?
Morgan Paxia 1:00 ↗
Oh, good, good. I was on the road earlier this week and out in a different market. Can't talk too much about it publicly, but it was cool to be checking out something very different from cannabis, something tangential with one of our cool companies. That was a lot of fun and learned a lot about a whole other sector that has parallels or rhymes to so many things. It was great to meet with very large industries doing very different things, but there's still applicability to what we do here.
Jesse Redmond 1:34 ↗
Yeah, absolutely. Well, that sounds fun. Got yourself a good tan there. Our guest is with us as well, and he was pointing out that you had a fantastic tan. He was asking if you were skiing, and I thought you were probably out on your sailboat. Did I guess that correctly, Morgan?
Morgan Paxia 1:48 ↗
Correct. Yeah, spring is in the air in Southern California. It's already 74 here today, and it's been a great few months. So yeah, try to get out and get that vitamin D.
Jesse Redmond 2:00 ↗
Nice. Well, let's not waste any time. We have a huge guest today, one of our favorites. He's Boris Jordan. He is the chairman and also the CEO of Curaleaf. Boris, welcome back to the show. Thanks for joining us.
Boris Jordan 2:14 ↗
Great to be here guys. It's been a long time and nice to regroup again.
Jesse Redmond 2:20 ↗
Yeah, it has been. I think we were speculating it's been at least 12 or 18 months. Probably longer than 12. I think it's your third time on the show, and Boris, it's your first time since we switched over to video as well. We used to do the old Spaces thing back in the day.
Boris Jordan 2:34 ↗
Yep. Yeah. Do they even have those anymore?
Jesse Redmond 2:38 ↗
I don't see many on the cannabis side. I see some of the crypto guys doing them. So, I think the functionality exists, but it feels like it kind of went the way of Clubhouse. Do you guys remember Clubhouse back in the day? Like during COVID?
Boris Jordan 2:50 ↗
Twitter. Twitter destroyed Clubhouse, didn't they? They copied them and that was it.
Jesse Redmond 2:53 ↗
Yeah. No more.
Well, Morgan, why don't I'm excited to dig in. So, but before we do that, do you want to tell me about some awesome dispensary software out there? Sure.
Morgan Paxia 3:05 ↗
Well, big thanks to Flowhub for sponsoring these episodes. One thing I respect about Flowhub is that they're not just a platform. They're out in the market at events, meeting retailers face to face. Coming up, they'll be on the ground at Hall Flowers Ventura and the Exchange in Oregon, which is March 18th and 19th for both shows. So if you're at either show, go find them. These are people who actually care about your store performing. So thanks to Flowhub.
Jesse Redmond 3:32 ↗
Great. Yeah. Yeah. I'm going to head over to Are you going to you're probably not going to Hollow Flowers and Ventura, are you, Morgan?
Morgan Paxia 3:36 ↗
No.
Jesse Redmond 3:37 ↗
Yeah. It's only a half hour or so for me, so I'm going to roll over there, see some of the brands we work with, see some friends, and at least spend next Wednesday out there. And I was chatting with Annie at Flowhub, so hopefully run into her and say hi to Kyle and the team over there as well.
Morgan Paxia 3:51 ↗
Fantastic. Yeah, I'm sure it'll be great. We've got some portfolio specific stuff going on next week that will keep me from venturing up there.
Jesse Redmond 4:01 ↗
Yeah. Well, let's jump into it with Boris. And man, Boris, I don't know if this is the worst topic, your favorite topic, or somewhere between, but we are in catalyst season and we're going to have thousands of cannabis investors out there, waiting for something to move on rescheduling. So let me start off with probably the biggest headline: what are you hearing? When do you expect it to happen? Do you still expect it to happen?
Boris Jordan 4:34 ↗
Great question. First of all, I'm surprised there are still cannabis investors. It's been a long time since, except on the debt side, that I've had a meaningful call with investors on the equity side. But for those that are out there and still believe, I do believe it's going to happen and the risk that it doesn't is very low. The question I can't answer is when. There's a lot going on in the administration and at the DOJ. As you know, we are very much as a group involved. Everyone is working on it. There's discussion at every level of government. There's a lot of conversations on how to do it in a way that it's not overturned. That's the big issue, especially after the tariffs. The administration doesn't want any major initiatives to get overturned in court. So that's what the DOJ, DEA, and White House are working on. It's only been about three months since the executive order, which is not a long time for a major initiative. Without going into details, I can say they are sincerely working on this and want to get it over the line. The question is when, but I don't think there's a risk they don't get it over the line.
Jesse Redmond 6:30 ↗
Do you have any expectation about clarification on states' rights under Schedule 3? Or more specifically, is there a path to descheduling? Do you expect anything on either side?
Boris Jordan 6:44 ↗
We haven't seen the rule. If they go with the Biden rule, then there isn't anything because we saw that rule. If they make amendments, it could change. My gut says they'll tackle that separately. I don't believe they'll deal with markets in the rescheduling. Opening that would create a can of worms for lawsuits. They want to deal specifically with rescheduling, get a rule that can hold on its own and not get reversed.
Jesse Redmond 7:26 ↗
When you look out a year from now with final rules in place, what do you see as the biggest benefit of Schedule 3 to Curaleaf in particular?
Boris Jordan 7:26 ↗
For the whole industry and Curaleaf as a part of it, it's breaking the glass ceiling. In states, we've seen restrictive medical programs get eased over time. My contacts in the Senate, House, FDA, and HHS are all waiting for this rule. The IRS is also waiting. Right now, dealing with a Schedule I substance is money laundering. Most companies are conservative. This rule will break that barrier. It moves cannabis from Schedule I to III. 280E goes away, at least back to January 1st. More importantly, senators have told me they won't look at SAFE Banking until rescheduling happens. Pennsylvania Republicans said they won't look at legalizing cannabis unless it's Schedule III. A lot of people are waiting for this to happen, and it will get the ball rolling on initiatives in the sector.

25 more exchanges in this transcript

Sign in free to read the rest of this interview. No card required.

Sign in to read the full transcript

Cite this transcript

APA, MLA, BibTeX
APA

Jordan, B. (2026, March 12). Inside the World’s Leading Cannabis Company | Curaleaf CEO Boris Jordan [Interview transcript]. Higher Exchanges. CEOInterviews.AI. https://ceointerviews.ai/interview/1028259/

MLA

Boris Jordan. "Inside the World’s Leading Cannabis Company | Curaleaf CEO Boris Jordan." Higher Exchanges, 12 Mar. 2026. Transcript, CEOInterviews.AI, https://ceointerviews.ai/interview/1028259/.

BibTeX
@misc{jordan2026_1028259,
  author       = {Boris Jordan},
  title        = {Inside the World’s Leading Cannabis Company | Curaleaf CEO Boris Jordan},
  howpublished = {Interview transcript, Higher Exchanges. CEOInterviews.AI},
  year         = {2026},
  month        = {mar},
  url          = {https://ceointerviews.ai/interview/1028259/},
  note         = {Speaker-attributed transcript with timestamps}
}