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Boris Jordan

Chairman & Chief Executive Officer, Curaleaf Holdings, Inc.

Search every verified Boris Jordan interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Boris Jordan, Chairman and CEO of Curaleaf Holdings, participated in a Trade To Black podcast on September 16, 2026, to address questions from Aurora Cannabis shareholders regarding Curaleaf's US$4.00-per-share acquisition offer, which expires December 1. During the discussion, Jordan defended the bid, stating that the alternative for Aurora shareholders is "reasonably bleak," citing the company's declining share price, ongoing dilution, and an unfinished six-year turnaround under its current leadership. He also emphasized Curaleaf's strength in European markets, describing the company as a "global leader" in those regions, and dismissed concerns about its debt levels, saying Curaleaf is "very comfortable" with its financial position and focused on investing in growth and supply chain expansion. The appearance followed public conflict between the two companies, with Aurora's board recommending rejection of the offer and both parties involved in proceedings before the Alberta Securities Commission. Jordan also critiqued Aurora's operational efficiency, noting its marketing expenditures relative to revenue and suggesting that Aurora shareholders may not fully recognize the value of Curaleaf's distribution network in Europe.

Recent appearances

Notable quotes

“Listen, I firmly believe that the number one thing a company has to do is it's got to invest in growth. It's got to continue to grow. It's got to continue to dominate. And that's what this investment is about. We are investing in growth. We're investing in the supply chain and we're investing in the fastest growing market right now in cannabis by making this investment. We are not worried at all about debt. We're ver”

“I'll be frank, the alternative for Aurora shareholders is reasonably bleak. A company getting smaller and less profitable by the day. A six-year turnaround that is still not finished. continued dilution without a clear vision and a share price that has declined 97% under its current leadership. That's not a turnaround. That's six years of shareholders waiting while management collects their grant giant industry-leadi”

“I do believe it's going to happen and I I I think the risk that it doesn't happen is very very low. Um, the question that I can't answer is when it's going to happen. I think there's a lot going on in the administration. I think there's a lot going on at the DOJ. Um, as you all know, we we are very much as a group um involved uh and I can say the only thing I can say to you is that everyone is working on it. Uh there”

“I think that the the the government will negotiate one approach to it and then each individual company within that approach will negotiate their specific reschedulings, restructurings or whatever it is. Right? So I think they'll negotiate whether it's a discount off that amount right and there's different things that are being be uh discussed about there's things about you know going back to uh roarbacher and saying ”

“I do believe this time it will get it. I also think that on the back of the debanking bill that Trump is pushing through the house right now, I think that this is a major issue of debanking as well. And so I do think it's going to get a fair hearing. I can say that um a friend of a friend plays tennis with a very important person on the committee and that very important person on the Senate Banking Committee said tha”

“I think the US has always been big the big kahuna in in in consumer product, right? That's always been the biggest market for consumer products in the world. I think it's being held back right now by a lack of capital investment. And that was the whole idea, you know, uh on rescheduling. they allow that reschedulching to happen. I think it'll free up capital, bring down costs. You're going to see a tremendous amount ”

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