Is your crypto truly safe? In this episode of The Milk Road Show, we sit down with Ian Rogers, CXO of Ledger, to uncover the reality of crypto security. With over 7 million Ledger devices sold worldwide, Ian shares insights about the vulnerabilities in your crypto holdings and how to fortify them against ever-evolving threats. And no, your phone isn't the best place to hold your crypto.
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GM, good morning! Welcome to the Milk Road Show, the daily crypto show that's as satisfying as unbuttoning your jeans after Thanksgiving dinner. I'm your host Jay Hamilton, and today we are joined by Ian Rogers, CXO—that's Chief Experience Officer—and board member at Ledger. For those who don't know, Ledger is one of the global leaders of security for digital assets, with over 7 million devices sold worldwide and over 20% of the world's crypto secured on Ledger devices. Ian has a fantastic career history: Chief Digital Officer at LVMH working on Louis Vuitton, Dior, Sephora, and Hennessy. He spent 20 years building the digital music industry—Winamp, Yahoo, Beats, then Apple, where he was one of the creators of Apple Music. He also went on tour with the Beastie Boys. Today we'll talk about how the post-election pump has impacted Ledger, the future of hardware wallets, and Ian's recommended security protocol. By the way, it's the last day of our Black Friday sale—50% off the Investing Masterclass today only. Let's hear from our sponsors. Ian, welcome to the Milk Road Show!
Man, that's a great line—I always want more people to use that. Thank you so much for being a longtime subscriber. Very excited to have you on the show. Let's start with the obvious: what a month it's been—or three weeks since the election and the post-election pump. How has this impacted Ledger and your business? Are Ledgers flying off the shelf? Are you seeing more activity on Ledger Live? What's going on on your end?
Well, let me tell you, it's good to be blowing up in revenue on something that isn't a disaster elsewhere. If you go back to 2022, when Celsius melted down—great day for Ledger. When there was a hack on Solana in August, it was a 6X day-over-day for us. FTX gave us our biggest sales day, followed by our biggest sales day, followed by our biggest Black Friday—the biggest month in the history of the company. Even SVB was a big event for us. There's something a little unsettling about realizing your business is correlated with disaster. We feel great right now with so much positivity around crypto. We're out of the 'bad guy corner' and into building the future. We never stopped building through the bear market. We worked hard on Stacks and Flex—touchscreen products that look more like a small Kindle, appealing to more users. We built Ledger Recover for bringing the next tens of millions into secure self-custody. Now it feels like harvest time. The service business, which was near zero in 2021, is now a huge part of our business. And distribution has expanded: Best Buy in the US, Boulanger in France, Virgin Mega in the Middle East, JB HiFi in Australia, with good distributors in India and Southeast Asia. We've built a really great ship, the sails are up, and now the wind is blowing.
And I want to touch on how you're selling Ledgers in retail. I think a lot of people are walking into retail stores saying, 'I want to buy Bitcoin—oh, what's this thing here?' That's an onboarding ramp, which is really exciting.
Yeah, making sure they're safe is important. The one thing Ledger has that other hardware wallets don't is a genuine check. That doesn't solve all supply chain issues, but if you're a Ledger user and you open Ledger Live and look at My Ledger—if it says genuine, it's genuine. So you could buy from Amazon or Best Buy, plug it in, check the genuine check, and you know.
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Rogers, I. (2024, November 27). Your Crypto Isn’t Safe! w/ Ian Rogers, Ledger CXO [Interview transcript]. Milk Road. CEOInterviews.AI. https://ceointerviews.ai/interview/1045994/
MLA
Ian Rogers. "Your Crypto Isn’t Safe! w/ Ian Rogers, Ledger CXO." Milk Road, 27 Nov. 2024. Transcript, CEOInterviews.AI, https://ceointerviews.ai/interview/1045994/.
BibTeX
@misc{rogers2024_1045994,
author = {Ian Rogers},
title = {Your Crypto Isn’t Safe! w/ Ian Rogers, Ledger CXO},
howpublished = {Interview transcript, Milk Road. CEOInterviews.AI},
year = {2024},
month = {nov},
url = {https://ceointerviews.ai/interview/1045994/},
note = {Speaker-attributed transcript with timestamps}
}
